Management Control in Global Mass Market Retailers
AbstractFor large retail firms, management control is a valid tool with which to face the competition of global markets and to manage corporate complexity. The management control systems of global retailers have specific characteristics that stem from the geographical dispersion of their organisational units and frequently from the existence of cooperative alliances with other companies
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2010)
Issue (Month): 1 Marketing Channels and Global Markets ()
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Web page: http://www.unimib.it/symphonya
Management Control; Globalization; Global Retailers; Mass Market Retailers DOI:http://dx.doi.org/10.4468/2010.1.06gennari;
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