The Cost of Managing Intangibles in Global Markets
AbstractIntangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2010)
Issue (Month): 2 Intangible Assets & Global Competition ()
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Web page: http://www.unimib.it/symphonya
Intangible Assets; Global Competition; Brand; Brand Equity Patent; Trademark DOI:http://dx.doi.org/10.4468/2010.2.05corniani;
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- repec:sym:journl:14:y:2009:i:1 is not listed on IDEAS
- Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
- Susana Garrido Azevedo & João Ferreira, 2009. "RFID Technology in Retailing: An Exploratory Study on Fashion Apparels," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(1), pages 7-22, February.
- Federica Codignola, 2011. "Contemporary Art Firms and Value Creation in Global Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Global , pages 48-59.
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