The Cost of Managing Intangibles in Global Markets
AbstractIntangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).
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Bibliographic InfoArticle provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.
Volume (Year): (2010)
Issue (Month): 2 Intangible Assets & Global Competition ()
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Web page: http://www.unimib.it/symphonya
Intangible Assets; Global Competition; Brand; Brand Equity Patent; Trademark DOI:http://dx.doi.org/10.4468/2010.2.05corniani;
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