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The Cost of Managing Intangibles in Global Markets

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Author Info

  • Margherita Corniani

    ()
    (University of Milan-Bicocca)

Abstract

Intangibles are often become the most critical resources for businesses in global competitive markets. Thus, intangible assets and goods must be managed adopting specific strategies that determine costs with different patterns over time: expenses (with a short term span) and investments (with a medium to long term span) and with different underling explications (discretional and causal costs).

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl152.pdf
File Function: First version, 2010
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Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2010)
Issue (Month): 2 Intangible Assets & Global Competition ()
Pages:

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Handle: RePEc:sym:journl:152:y:2010:i:2

Contact details of provider:
Web page: http://www.unimib.it/symphonya

Related research

Keywords: Intangible Assets; Global Competition; Brand; Brand Equity Patent; Trademark DOI:http://dx.doi.org/10.4468/2010.2.05corniani;

References

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  1. repec:sym:journl:14:y:2009:i:1 is not listed on IDEAS
  2. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  3. Susana Garrido Azevedo & João Ferreira, 2009. "RFID Technology in Retailing: An Exploratory Study on Fashion Apparels," The IUP Journal of Managerial Economics, IUP Publications, vol. 0(1), pages 7-22, February.
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Citations

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Cited by:
  1. Federica Codignola, 2011. "Contemporary Art Firms and Value Creation in Global Cities," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Global , pages 48-59.

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