Advanced Search
MyIDEAS: Login to save this article or follow this journal

Market-Driven Management and Intangible Assets in Global Television Set Manufacturers

Contents:

Author Info

  • Patrizia Silvestrelli

    ()
    (University of Macerata)

Abstract

The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.

Download Info

If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl154.pdf
File Function: First version, 2010
Download Restriction: no

Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2010)
Issue (Month): 2 Intangible Assets & Global Competition ()
Pages:

as in new window
Handle: RePEc:sym:journl:154:y:2010:i:2

Contact details of provider:
Web page: http://www.unimib.it/symphonya

Related research

Keywords: Television set industry; Market Driven Management; Competitiveness; Intangible Assets DOI:http://dx.doi.org/10.4468/2010.2.07silvestrelli;

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
as in new window
  1. Margherita Corniani, 2002. "Demand Bubble Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  2. repec:sym:journl:19:y:2008:i:2 is not listed on IDEAS
  3. Daniela Salvioni, 2008. "Market-Driven Management and Corporate Governance," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  4. Daniela Salvioni, 2005. "Corporate Governance, Management Control and Global Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
  5. Margherita Corniani, 2008. "Push and Pull Policy in Market-Driven Management," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  6. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  7. Silvio M. Brondoni & Fabio Musso, 2010. "Ouverture de 'Marketing Channels and Global Markets'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
  8. Silvio M. Brondoni, 2009. "Market-Driven Management, Competitive Customer Value and Global Networks," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  9. repec:sym:journl:20:y:2008:i:2 is not listed on IDEAS
  10. Margherita Corniani, 2005. "Market, Demand Segments and Demand Bubbles," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Over-Su.
  11. repec:sym:journl:74:y:2005:i:1 is not listed on IDEAS
  12. repec:sym:journl:14:y:2009:i:1 is not listed on IDEAS
  13. Daniela Salvioni, 2003. "Corporate Governance and Global Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  14. repec:sym:journl:26:y:2008:i:1 is not listed on IDEAS
Full references (including those not matched with items on IDEAS)

Citations

Lists

This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

Statistics

Access and download statistics

Corrections

When requesting a correction, please mention this item's handle: RePEc:sym:journl:154:y:2010:i:2. See general information about how to correct material in RePEc.

For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Niccolo Gordini).

If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

If references are entirely missing, you can add them using this form.

If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

Please note that corrections may take a couple of weeks to filter through the various RePEc services.