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Market-Driven Management, Competitive Customer Value and Global Networks

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Author Info

  • Silvio M. Brondoni

    ()
    (University of Milan-Bicocca)

Abstract

Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an 'outside-in' vision, based on: the identification of products with a higher value than that of the competition to provoke the intersection with demand ('Before and Better than Competitors'). In global over-supplied markets, a firm's success is conditioned rather by the intensity of the presence and by the level of sophistication of intangible corporate asset; in other words, the peculiar managerial capabilities that regard brand equity, information system and corporate culture.

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File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl128.pdf
File Function: First version, 2009
Download Restriction: no

Bibliographic Info

Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

Volume (Year): (2009)
Issue (Month): 1 Market-Driven Management and Competitive Customer Value - 1 ()
Pages:

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Handle: RePEc:sym:journl:128:y:2009:i:1

Contact details of provider:
Web page: http://www.unimib.it/symphonya

Related research

Keywords: Market-Driven Management; Global Competition; Global Managerial Economics; Brand Equity; Information System; Corporate Culture DOI:http://dx.doi.org/10.4468/2009.1.02brondoni;

References

References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
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  1. Silvio M. Brondoni, 2005. "Ouverture de 'Over-Supply and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Over-Su.
  2. Silvio M. Brondoni, 2001. "Brand Policy and Brand Equity," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  3. Jean-Jacques Lambin & Silvio M. Brondoni, 2001. "Ouverture de 'Market-Driven Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Market-.
  4. Silvio M. Brondoni, 2003. "Ouverture de 'Corporate Responsibility & Market-Space Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Corpora.
  5. Silvio M. Brondoni, 2002. "Ouverture de 'Market-Space Management'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Brand E.
  6. Daniela Salvioni, 2002. "Transparency Culture and Financial Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Corpora.
  7. Silvio M. Brondoni, 2008. "Ouverture de 'Market-Driven Management and Global Markets - 1'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
  8. Margherita Corniani, 2006. "Digital Marketing Communication," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Communi.
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Citations

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Cited by:
  1. Silvio M. Brondoni, 2010. "Intangibles, Global Networks & Corporate Social Responsibility," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  2. Elisa Arrigo, 2010. "Innovation and Market-Driven Management in Fast Fashion Companies," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  3. Margherita Corniani, 2010. "The Cost of Managing Intangibles in Global Markets," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  4. Elisa Rancati, 2010. "Market-Driven Management, Global Markets and Competitive Convergence," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Marketi.
  5. Patrizia Silvestrelli, 2010. "Market-Driven Management and Intangible Assets in Global Television Set Manufacturers," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.
  6. Silvio M. Brondoni, 2010. "Ouverture de 'Intangible Assets & Global Competition'," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 2 Intangi.

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