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Product Differentiation Costs and Global Competition

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Author Info

  • Maria Emilia Garbelli

    ()
    (University of Milan-Bicocca)

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    Abstract

    The growing competitive intensity on the markets determines the emergence of competition costs that are expressed at a corporate level and have implicit repercussions for the supply system. This type of costs makes it possible to identify a close link between competition costs and supply differentiation costs. Classification by competitive intensity presupposes that the analysis performed identifies the classification of company costs as the discriminating element, in terms of the competitive pressure of the context in which the firm operates. The emergence of competition costs is linked to an attempt to squeeze them as an aspect of vertical, or more specifically, horizontal cooperation strategies.

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    File URL: http://webdepot.gsi.unimib.it/symphonya/RePec/pdf/symjournl72.pdf
    File Function: First version, 2005
    Download Restriction: no

    Bibliographic Info

    Article provided by University of Milano-Bicocca in its journal Symphonya. Emerging Issues in Management.

    Volume (Year): (2005)
    Issue (Month): 1 Over-Supply and Global Markets - 1 ()
    Pages:

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    Handle: RePEc:sym:journl:72:y:2005:i:1

    Contact details of provider:
    Web page: http://www.unimib.it/symphonya

    Related research

    Keywords: Product Differentiation; Differentiation Costs; Over-Supply; Global Competition; Marketing; Market-Driven Management; Global Corporations; Global Markets DOI:http://dx.doi.org/10.4468/2005.1.06garbelli;

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