IDEAS home Printed from https://ideas.repec.org/a/nwe/iisabg/y2018i3p110-122.html
   My bibliography  Save this article

The Texts of Business Correspondence

Author

Listed:
  • Stoyanka Mitseva

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The article presents the specificity and topical requirements in the creation of texts for business correspondence which is the essential part of business communication in all fields of public, social and economic life. Business cor­respondence is the main and immense volume of work of institutions; the purpose of business correspondence is to establish and strengthen effective business relations – without it busi­ness communication cannot be realized. Last, but not least, there is personal business corre­spondence without which no civilized individual could integrate themselves into society. The author focuses on the peculiarities of business discourse for which the respec­tive business texts are intended, as well as on the specificity of creating the various genre forms of business correspondence. Modern written business communication obeys strict communicative and language laws. The end result of communication depends greatly on the way a business text is comprised, what the style is, the way the information is structured and how the message sounds as a whole. The pragmatic generalization of the author’s ex­perience and theoretical qualification on the issues of business correspondence and com­munication is useful to every modern writer who conducts business and personal corre­spondence. The article has a pragmatic purpose and it is also a synthesized answer to a number of questions that business communicators face.

Suggested Citation

  • Stoyanka Mitseva, 2018. "The Texts of Business Correspondence," Ikonomiceski i Sotsialni Alternativi, University of National and World Economy, Sofia, Bulgaria, issue 3, pages 110-122, October.
  • Handle: RePEc:nwe:iisabg:y:2018:i:3:p:110-122
    as

    Download full text from publisher

    File URL: https://www.unwe.bg/uploads/Alternatives/9_Alternativi_br_3_2018_BG.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    business discourse; specificity of business texts; effectiveness of business correspondence; style of business texts;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:iisabg:y:2018:i:3:p:110-122. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.