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Ethical Issues in Marketing Communication for Real Estate in India

Author

Listed:
  • Dhruba Jyoti Sen

    (ICFAI University Jharkhand, Ranchi, Jharkhand, India)

Abstract

The goal of this paper is to put forth the ethical challenges in the field of marketing communication in Indian real estate industry. It is necessary to understand the concept of ethics which the organization and the managers adopt. This paper explores the existing studies and reports to understand the ethical norms and values for marketing communication. The existing codes and regulations applicable for the real estate industry are discussed to the extent it has relation with the marketing communication. Further, this paper endeavors to analyze the reasons behind the marketers getting engaged in unethical practices and to finally recommend how the organizations can address those issues.

Suggested Citation

  • Dhruba Jyoti Sen, 2021. "Ethical Issues in Marketing Communication for Real Estate in India," International Review of Management and Marketing, Econjournals, vol. 11(3), pages 13-21.
    • Handle: RePEc:eco:journ3:2021-03-2
    as

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    References listed on IDEAS

    as
    1. Jung-Yong Lee & Chang-Hyun Jin, 2019. "The Role of Ethical Marketing Issues in Consumer-Brand Relationship," Sustainability, MDPI, vol. 11(23), pages 1-21, November.
    2. Nicholas McClaren & Stewart Adam & Andrea Vocino, 2010. "Investigating Socialization, Work-Related Norms, and the Ethical Perceptions of Marketing Practitioners," Journal of Business Ethics, Springer, vol. 96(1), pages 95-115, September.
    3. Johannes Brinkmann, 2009. "Putting Ethics on the Agenda for Real Estate Agents," Journal of Business Ethics, Springer, vol. 88(1), pages 65-82, August.
    4. Caner Dincer & Banu Dincer, 2014. "An Overview and Analysis of Marketing Ethics," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(11), pages 151-158, November.
    5. Chonko, Lawrence B. & Hunt, Shelby D., 1985. "Ethics and marketing management: An empirical examination," Journal of Business Research, Elsevier, vol. 13(4), pages 339-359, August.
    6. Pranav Kumar & Sany Sanuri Mohd. Mokhtar, 2016. "Ethical Marketing Practices viewed through Consumer Spectacles," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 29-45.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Ethics; Real Estate; Marketing; Management; Business; Codes.;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • K25 - Law and Economics - - Regulation and Business Law - - - Real Estate Law
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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