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Crowdfunding for University Projects Based on GOuep.pl

Author

Listed:
  • Mruk-Tomczak Dobrosława

    (1 Department of Product Marketing, Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań, Poland)

  • Jerzyk Ewa

    (2 Department of Marketing Strategies, Poznań University of Economics and Business, Al. Niepodległości 10, 61-875 Poznań, Poland)

Abstract

The development of crowdfunding widened the inventory of the available funding methods for scientific and extracurricular projects and boosted the interest of those entities that have not used this form of creative funding until now. American universities are both pioneers in this field and the most successful in this type of fundraising. At universities in Poland, crowdfunding is in the phase of initial development, therefore this paper is aimed at introducing and evaluating the first crowdfunding platform launched at Poznań University of Economics and Business — GOuep.pl. The experience gained and conclusions drawn from the first fundraisings organised for the implementation of selected projects provide interesting, practical implications for the parties potentially interested in this method of project funding. University fundraisings usually do not reach beyond a given university’s community, making them rather small, local projects with moderate financial goals. Crowdfunding is still so fresh and unexplored at universities in Poland, that significant resources, both financial and in the form of expert knowledge, need to be spent in order to take full advantage of it. It is also a lesson for the entire academic community on how to use the potential of engagement in university projects, understood as events that integrate particular groups and affect the development of the potential and attractiveness of a university. The paper contributes towards recognising predictors of successful crowdfunding at Polish universities and indicates the possibility to use crowdfunding platforms as tools in building the university image and strengthening the integration of academic communities.

Suggested Citation

  • Mruk-Tomczak Dobrosława & Jerzyk Ewa, 2023. "Crowdfunding for University Projects Based on GOuep.pl," Marketing of Scientific and Research Organizations, Sciendo, vol. 28(2), pages 17-40, June.
    • Handle: RePEc:vrs:mosaro:v:28:y:2023:i:2:p:17-40:n:2
    DOI: 10.2478/minib-2023-0008
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    References listed on IDEAS

    as
    1. Hassna, Ghazwan, 2022. "Crowdfund smart, not hard – Understanding the role of online funding communities in crowdfunding success," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    2. Yuha Jung & Min-Young Lee, 2019. "Exploring Departmental-Level Fundraising: Relationship-Based Factors Affecting Giving Intention in Arts Higher Education," International Journal of Higher Education, Sciedu Press, vol. 8(3), pages 235-235, June.
    3. Henry Sauermann & Chiara Franzoni & Kourosh Shafi, 2019. "Crowdfunding scientific research: Descriptive insights and correlates of funding success," PLOS ONE, Public Library of Science, vol. 14(1), pages 1-26, January.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Crowdfunding; crowdfunding platform; academic community; GOuep.pl; Finansowanie społecznościowe; platforma crowdfundingowa; społeczność akademicka; GOuep.pl;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • G29 - Financial Economics - - Financial Institutions and Services - - - Other
    • I22 - Health, Education, and Welfare - - Education - - - Educational Finance; Financial Aid

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