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Communicating Customer Value Based on Modern Technologies

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  • Sławomir Czarniewski

Abstract

The article presents the idea of gaining a position of competitive advantage by companies operating in the knowledge-based economy and in the age of modern technology. The rate of change in companies' environments forces organizations to react quickly to clients' needs. In recent years, there has been an observed systematic increase in the importance of communicating customer value in Poland. This paper shows changes (trends) in the system of market communication in the age of modern technology and changes in the economy. The author presents the mechanisms and effects of communication in age new technology in Poland. Modern technologies enable the collection, storage and transmission of information. Reflections contained in the paper do not have definite characteristics and should be treated as an opinion in the discussion.

Suggested Citation

  • Sławomir Czarniewski, 2014. "Communicating Customer Value Based on Modern Technologies," Central European Business Review, Prague University of Economics and Business, vol. 2014(2), pages 36-43.
    • Handle: RePEc:prg:jnlcbr:v:2014:y:2014:i:2:id:83:p:36-43
    DOI: 10.18267/j.cebr.83
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    References listed on IDEAS

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    1. Howard, Daniel J & Gengler, Charles, 2001. "Emotional Contagion Effects on Product Attitudes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 28(2), pages 189-201, September.
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    More about this item

    Keywords

    online advertising; marketing communication; new technologies;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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