IDEAS home Printed from https://ideas.repec.org/a/ora/journl/v30y2021i2p95-104.html
   My bibliography  Save this article

Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis

Author

Listed:
  • Miruna Diana MOZA

    (Business Administration, Doctoral School of Economics, University of Oradea, Oradea, Romania)

Abstract

Nowadays, digital promotion is a new "means" of communication between companies and the potential customer. One of the basic tools as regards the online promotion in the tourism industry, respectively the hotel industry is the website. This is a complex business card, conveyed by technology, a digital sample provided to the customer, a first impression that may bring less or more value. The website aims to direct all efforts in making known the package/service offered, to provide potential customers with all the necessary information, to determine potential customers to visit and also to act. Thus, this paper aims to analyze how hotels in two tourist resorts situated in Bihor county, namely Băile Felix and Vârtop Arieșeni, are promoted via the website. The paper proposes a specific grid for websites analysis, based on observation, using the Fisher-Rosenberg pattern as a method of scaling and drawing a series of conclusions, of trends and main shortcomings and possibilities for improvement.

Suggested Citation

  • Miruna Diana MOZA, 2021. "Digital Promotion For Hotels Of Bä‚Ile Felix- Vã‚Rtop Resorts. Content Quality Analysis," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 30(2), pages 95-104, December.
    • Handle: RePEc:ora:journl:v:30:y:2021:i:2:p:95-104
    as

    Download full text from publisher

    File URL: http://anale.steconomiceuoradea.ro/volume/2021/n2/010.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. João J. Ferreira & Vanessa Ratten & Léo-Paul Dana, 2017. "Knowledge spillover-based strategic entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 13(1), pages 161-167, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Duan, Yunlong & Liu, Shuling & Cheng, Hao & Chin, Tachia & Luo, Xuan, 2021. "The moderating effect of absorptive capacity on transnational knowledge spillover and the innovation quality of high-tech industries in host countries: Evidence from the Chinese manufacturing industry," International Journal of Production Economics, Elsevier, vol. 233(C).
    2. Marc Dressler, 2023. "Generic strategic profiling of entrepreneurial SMEs – environmentalism as hygiene factor," International Entrepreneurship and Management Journal, Springer, vol. 19(1), pages 121-150, March.
    3. Alessandra Colombelli & Elettra D’Amico & Emilio Paolucci, 2023. "When computer science is not enough: universities knowledge specializations behind artificial intelligence startups in Italy," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1599-1627, October.
    4. Silveli Cristo-Andrade & João J. Ferreira, 2020. "Knowledge spillovers and strategic entrepreneurship: what researches and approaches?," International Entrepreneurship and Management Journal, Springer, vol. 16(1), pages 263-286, March.
    5. Thorsten Lammers & Dilek Cetindamar & Maren Borkert, 2021. "A Digital Tale of Two Cities—Observing the Dynamics of the Artificial Intelligence Ecosystems in Berlin and Sydney," Sustainability, MDPI, vol. 13(19), pages 1-19, September.
    6. Marie-Christin Papen & Thomas Niemand & Florian U. Siems & Sascha Kraus, 2019. "The effect of stress on customer perception of the frontline employee: an experimental study," Review of Managerial Science, Springer, vol. 13(4), pages 725-747, August.
    7. Florentina Anif Farida & Yustinus Budi Hermanto & Ardianus Laurens Paulus & Herdina Tyas Leylasari, 2022. "Strategic Entrepreneurship Mindset, Strategic Entrepreneurship Leadership, and Entrepreneurial Value Creation of SMEs in East Java, Indonesia: A Strategic Entrepreneurship Perspective," Sustainability, MDPI, vol. 14(16), pages 1-12, August.
    8. Abdullah Promise Opute & Kalu Ibe Kalu & Ogechi Adeola & Chux Gervase Iwu, 2021. "Steering Sustainable Economic Growth: Entrepreneurial Ecosystem Approach," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 7(2), pages 216-245, July.
    9. Prencipe, Antonio & Corsi, Christian & Rodríguez-Gulías, María Jesús & Fernández-López, Sara & Rodeiro-Pazos, David, 2020. "Influence of the regional entrepreneurial ecosystem and its knowledge spillovers in developing successful university spin-offs," Socio-Economic Planning Sciences, Elsevier, vol. 72(C).
    10. María Jesús Rodríguez-Gulías & Sara Fernández-López & David Rodeiro-Pazos & Christian Corsi & Antonio Prencipe, 2018. "The role of knowledge spillovers on the university spin-offs innovation," Science and Public Policy, Oxford University Press, vol. 45(6), pages 875-883.
    11. Vanda N. Veréb & João J. Ferreira, 2018. "Transnational Entrepreneurship as a Win-Win Scenario of International Knowledge Spillover," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(2), pages 446-472, June.
    12. David B. Audretsch & Maksim Belitski & Rosa Caiazza & Erik E. Lehmann, 2020. "Knowledge management and entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 16(2), pages 373-385, June.
    13. Fernando Tavares & Eulália Santos & Vasco Tavares & Vanessa Ratten, 2020. "The Perception and Knowledge of Financial Risk of the Portuguese," Sustainability, MDPI, vol. 12(19), pages 1-12, October.
    14. João J. Ferreira & Vanessa Ratten & Léo-Paul Dana, 2017. "Knowledge spillover-based strategic entrepreneurship," International Entrepreneurship and Management Journal, Springer, vol. 13(1), pages 161-167, March.
    15. Francesca Ricciardi & Elisa Giacosa & Francesca Culasso, 2021. "Stepchildren or prodigal employees? Motives and consequences of employee entrepreneurship in family business," International Entrepreneurship and Management Journal, Springer, vol. 17(1), pages 229-247, March.
    16. Murad Ali & Imran Ali & Gema Albort-Morant & Antonio Luis Leal-Rodríguez, 2021. "How do job insecurity and perceived well-being affect expatriate employees’ willingness to share or hide knowledge?," International Entrepreneurship and Management Journal, Springer, vol. 17(1), pages 185-210, March.
    17. Marc Dressler, 2023. "Sustainable Business Model Design: A Multi-Case Approach Exploring Generic Strategies and Dynamic Capabilities on the Example of German Wine Estates," Sustainability, MDPI, vol. 15(5), pages 1-19, February.
    18. Yazid Abdullahi Abubakar & Jay Mitra & Adeyeye Mercy Modupe, 2018. "Mobile Telephony and New Business Formation Rates in BRICS and Beyond: Does Human Capital Matter?," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 4(2), pages 137-158, July.
    19. Su, Cong & Ciabuschi, Francesco & Kong, Lingshuang, 2023. "Headquarters parenting advantage in Chinese MNEs: The moderating role of top managers’ political and International experience," International Business Review, Elsevier, vol. 32(2).

    More about this item

    Keywords

    digital promotion; website; hotel industry;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ora:journl:v:30:y:2021:i:2:p:95-104. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catalin ZMOLE (email available below). General contact details of provider: https://edirc.repec.org/data/feoraro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.