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The Style In The Language Of Promotional Literature

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Author Info
Pop Anamaria Mirabela () (University of Oradea, Faculty of Economic Scriences)
Abstract

Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively: there are advantages in making bizarre and controversial statements in unusual ways as well as communicating with people using simple, straightforward language. Copy-writers are well-known for playing with words and manipulating or distorting their everyday meanings. They break the rules of language for effect, use words out of context and even make up new ones.

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File URL: http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/112.pdf
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Publisher Info
Article provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.

Volume (Year): 1 (2008)
Issue (Month): 1 (May)
Pages: 626-632
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ora:journl:v:1:y:2008:i:1:p:626-632

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Postal: Str. Armatei Romane Nr. 3-5, 410087 Oradea, Bihor
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Web page: http://steconomice.uoradea.ro/
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Related research
Keywords: advertising; ads; language; rhetorical devices;

Find related papers by JEL classification:
A20 - General Economics and Teaching - - Economic Education and Teaching of Economics - - - General
M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising

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This page was last updated on 2009-11-20.

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