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The Style In The Language Of Promotional Literature

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  • Pop Anamaria Mirabela

    ()
    (University of Oradea, Faculty of Economic Scriences)

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    Abstract

    Advertising is an inevitable part of the modern capitalist consumer society whose outstanding feature is its competitive fight. The aim of advertising is to be catchy and easy to remember. Advertisers use language quite distinctively: there are advantages in making bizarre and controversial statements in unusual ways as well as communicating with people using simple, straightforward language. Copy-writers are well-known for playing with words and manipulating or distorting their everyday meanings. They break the rules of language for effect, use words out of context and even make up new ones.

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    File URL: http://steconomice.uoradea.ro/anale/volume/2008/v1-international-business-and-european-integration/112.pdf
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    Bibliographic Info

    Article provided by University of Oradea, Faculty of Economics in its journal The Journal of the Faculty of Economics - Economic.

    Volume (Year): 1 (2008)
    Issue (Month): 1 (May)
    Pages: 626-632

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    Handle: RePEc:ora:journl:v:1:y:2008:i:1:p:626-632

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    Related research

    Keywords: advertising; ads; language; rhetorical devices;

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