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Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing

Author

Listed:
  • Mariana Juganaru

    („Ovidius”University of Constanta, Faculty of Economics)

  • Ion Danut Juganaru

    („Ovidius”University of Constanta, Faculty of Economics)

Abstract

Fairs have evolved permanently since their appearance until now, in terms of content, forms of organization, means and techniques of realization. The organization’s concerns to promote their offer more efficiently led to an increase of the role and importance of fairs, as marketing tools. "Fairs and exhibitions", an expression used in theory, but also in practice, can be used in every area of activity, of all companies, regardless their size and activity field, ensuring a tailored marketing, able to assure economic success and a positive image to all participants in these events. The technological progress in all areas of activity, specific for the last 50-60 years, influenced in many ways, also the "fair and exhibitions industry." In this paper we propose to analyze the general evolution of fairs and how they became, in time, tools of intern and international marketing.

Suggested Citation

  • Mariana Juganaru & Ion Danut Juganaru, 2016. "Historical Traces and Contemporary Approaches regarding Fairs and Exhibitions, as complex Instruments in Marketing," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 331-335, July.
    • Handle: RePEc:ovi:oviste:v:xvi:y:2016:i:1:p:331-335
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    More about this item

    Keywords

    fairs; direct communication; business success;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z10 - Other Special Topics - - Cultural Economics - - - General

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