Integrated Communication Â€“ Creating The Right Relations With The Right Customers Title
AbstractIntegrated marketing communication is an essential concept used in clarifying andmanaging lucrative relations with the employees, consumers and shareholders and sending auniform message to provide coherence and the maximum impact of communication as far asorganization and its products in all the relation points. In order to provide the success of such an approach the person doing the marketingcommunication must be headed for observing the steps, as follows: recognizing the target audience,setting communication objectives, creating the message, structuring integrated efficientcommunication and promotion programs, by choosing both the personal and impersonalcommunication paths of the message, in order to emphasize the expected feedback from potentialand present customers. Hence, the purpose of integrated marketing communication is the simplicityof the message and the use of various online and offline communication means by improving thepotential of the company so as to send the right message to the right customers at the right time andplace.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia in its journal Annales Universitatis Apulensis Series Oeconomica.
Volume (Year): 2 (2009)
Issue (Month): 11 ()
Contact details of provider:
customer; feedback; integrated marketing communication;
Find related papers by JEL classification:
- M - Business Administration and Business Economics; Marketing; Accounting
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
You can help add them by filling out this form.
reading list or among the top items on IDEAS.Access and download statisticsgeneral information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Dan-Constantin Danuletiu).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.