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Marketing Concept As A Tool For Development Of Tourism In Kosovo

Author

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  • Fatos UKAJ

Abstract

Application of marketing in tourism creates a clearer view into the actual state of development of tourism offers and the effects in tourism especially emphasizing the elements of the marketing such as promotion and distribution of tourist products The purpose of using marketing concept in tourisms activity is to stimulate and to help the development of tourism in Kosovo Without successful functioning of marketing in today s surrounds and world s global business tourism and the other business branches would be convicted in failure Although the activity of tourism has a seasonal character marketing concept with its tools will use advantages of the existing well known tourism products and then by its opportunities it will enable a better use of tourism capacities With this given framework of research marketing in tourism as one intensive economic activity within national tourism industry has a distinct economic function in a country in which the Tourist product is being developed

Suggested Citation

  • Fatos UKAJ, 2010. "Marketing Concept As A Tool For Development Of Tourism In Kosovo," Journal of Advanced Research in Management, ASERS Publishing, vol. 1(1), pages 57-62.
    • Handle: RePEc:srs:jemt00:v:1:y:2010:i:1:p:57-62
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    Cited by:

    1. Fatos Ukaj & Husnija Bibuljica, 2019. "Market Regulation and Marketing of Enterprises as a Factor for the Development of SMEs in Kosovo," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 8, March.

    More about this item

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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