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Research classified by Journal of Economic Literature (JEL) codes


Top JEL
/ M: Business Administration and Business Economics; Marketing; Accounting
/ / M3: Marketing and Advertising
/ / / M30: General
/ / / M31: Marketing
/ / / M37: Advertising
/ / / M38: Government Policy and Regulation
/ / / M39: Other

This topic is covered by the following reading lists:
  1. Mondialisation

Most recent items first, undated at the end.
  • 2014 The Companys Brand Evaluation on the Base of the Financial Markets Instruments
    by Magomet Yandiev
  • 2014 Interpersonal Bundling
    by Chen, Yongmin & Zhang, Tianle
  • 2014 Advertising, Reputation, and Environmental Stewardship: Evidence from the BP Oil Spill
    by Lint Barrage & Eric Chyn & Justine Hastings
  • 2014 Loyalty Programs : a study case in the Hospitality Industry
    by Lubica Hikkerova
  • 2014 The effectiveness of loyalty programs in the hospitality industry: the case of hotels in Slovakia
    by Lubica Hikkerova & Jean-Michel Sahut
  • 2014 Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity
    by K. Sudhir & Nathan Yang
  • 2014 Comparison of CRM Programs Basing on Improving Customer Profitability: Using the AHP Method
    by Dong-Fei XUE & Shi-Jie ZHAO & De-Peng ZHANG
  • 2014 An HLM-model of online price premia
    by Evgeny A. Antipov
  • 2014 The Twitter Effect: Social Media Usage as a Contributor to Movie Success
    by Julianne Treme & Zoe VanDerPloeg
  • 2014 El uso de los arquetipos en la industria de la moda en Colombia
    by Lina María Ceballos & Juliana Villegas Gómez
  • 2013 Los clusters y el uso de marcas colectivas en consorcios de exportación
    by Thompson, Theresa
  • 2013 Bank rebranding and depositor loyalty
    by M. DISLI & K. SCHOORS
  • 2013 Pay What You Want – But Pay Enough! Information Asymmetries and PWYW Pricing
    by Greiff, Matthias & Egbert, Henrik & Xhangolli, Kreshnik
  • 2013 Halalan Toyyiban Supply Chain The New Insights in Sustainable Supply Chain Management
    by Omar, Emi Normalina & Jaafar, Harlina Suzana & Osman, Muhamad Rahimi & Nasruddin, Faisol
  • 2013 Effective Strategies for Increasing Citation Frequency
    by Ale Ebrahim, Nader & Salehi, Hadi & Embi, Mohamed Amin & Habibi Tanha, Farid & Gholizadeh, Hossein & Motahar, Seyed Mohammad & Ordi, Ali
  • 2013 An Empirical Analysis of New Product by Using Models of Market Research (2013)
    by Alvi, Mohsin & Siddiqui, Bilal
  • 2013 Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence
    by Anusua Datta & Dhaval M. Dave
  • 2013 Effects of Pharmaceutical Promotion: A Review and Assessment
    by Dhaval M. Dave
  • 2013 Discount Pricing
    by Armstrong, Mark & Chen, Yongmin
  • 2013 Customer Satisfaction and Loyalty: A Case Study from the Banking Sector
    by Hasebur Rahman
  • 2013 Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer
    by Vlastimil Juppa
  • 2013 Positioning Strategies for a Tourist DestinationAbstract:Positioning strategies help companies create an imagine in the consumer’s mind and offer them the possibility to create a competitive advantage in the fight with the competition. The aim of the article is to present some of the most important strategies used by companies for a couple of decades so that it will help the reader to better understand the notion of „positioning” and help marketers better position destinations. Consumers nowadays are better informed and have the possibility of using high quality technology which gives them the chance to make comparisons between products. In order to attract the consumer companies use strategies which take into consideration the psychological side of each person
    by Cãruntu Andreea Laura & Aldea Roxana Elena
  • 2013 The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions
    by Sethuraman, Raj & Raju, Jagmohan
  • 2013 How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?
    by Chen-Yu Lin & David Marshall & John Dawson
  • 2013 Online political communication: the role of image upload on Facebook
    by Nicoleta IONESCU
  • 2013 The erosion of the local newspapers as a news source. Managing the crisis: letting go or fighting back?
    by Laura PÄ‚ULEÅ¢-CRÄ‚INICEANU & Daniel CONDURACHE
  • 2013 Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning
    by Stefania Chironi & Mazia Ingrassia
  • 2013 Il consumo giovanile di bevande alcoliche: un’indagine su alcuni modelli comportamentali
    by Giuseppe Di Vita & Gianluca Foresta & Carla Zarbà
  • 2013 Explaining differences in real and hypothetical experimental auctions and choice experiments with personality
    by Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M.
  • 2013 Demand for smokeless tobacco: Role of advertising
    by Dave, Dhaval & Saffer, Henry
  • 2013 Schumpeterian competition and efficiency among commercial banks
    by Duygun, Meryem & Sena, Vania & Shaban, Mohamed
  • 2013 Effect of distance of transportation on willingness to pay for food
    by Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M.
  • 2013 Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana
    by Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi
  • 2013 How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores
    by Melik Karabiyikoglu
  • 2013 Mass Retailers' Advertising Strategies Against Commodity Stores
    by Fabian Bergès & Sylvette Monier-Dilhan
  • 2013 The role of social consultation in the management of a local government unit: the case study of Wasilków
    by Jaroslaw Zalejski
  • 2013 Diseño del plan de comunicación para la unidad de emprendimiento de la Corporación Universitaria Adventista de Colombia
    by Olandy Naranjo Rivera
  • 2013 Carvajal marca la diferencia: nuevo posicionamiento de marca como símbolo de transformación organizacional
    by Mónica Rengifo Mera & Luciana Manfredi
  • 2013,1st quarter update pricing on the internet
    by Michael R. Baye Author-Name: John Morgan
  • 2012 Gurus and Oracles: The Marketing of Information
    by Sarvary, Miklos
  • 2012 Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand
    by Dhaval Dave & Henry Saffer
  • 2012 Whose and What Chatter Matters? The Effect of Tweets on Movie Sales
    by Huaxia Rui & Yizao Liu & Andrew Whinston
  • 2012 Modelling asymmetric consumer demand response: Evidence from scanner data
    by Vespignani, Joaquin L.
  • 2012 Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?
    by Farhadi, Hadi & Salehi, Hadi & Md Yunus, Melor & Arezoo, Aghaei Chadegani & Farhadi, Maryam & Fooladi, Masood & Ale Ebrahim, Nader
  • 2012 Do consumers buy bread and diamond with the same attachment?
    by Subhani, Muhammad Imtiaz & Hasan, Syed Akif & Osman, Ms. Amber
  • 2012 Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan
    by Azam, Rehan & Muhammad, Danish & Syed Akbar, Suleman
  • 2012 Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation
    by Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber
  • 2012 Factors Influencing men’s choice for Eastern Wear
    by Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber
  • 2012 Discount pricing
    by Armstrong, Mark & Chen, Yongmin
  • 2012 Asymmetric information and financial markets
    by Estrada, Fernando
  • 2012 Gifts and sponsored trips for doctors matter more for sales of MNCs?(an application of censored regression)
    by Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber
  • 2012 A battle between branded and me too brands (unbranded) products
    by Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber
  • 2012 Does the Latin Corporate Governance Model perform worse than others in preventing earnings management?
    by Carlos F. Alves & Ernesto Fernando R. Vicente
  • 2012 Discount Pricing
    by Mark Armstrong & Yongmin Chen
  • 2012 The study of stakeholder management as way to understand the consequences of economic crisis in the banking sector
    by Andrea Pérez Ruiz & Ignacio Rodríguez del Bosque
  • 2012 El efecto de la situación económica actual en el nivel máximo de satisfacción del consumidor y el comportamiento de la clientela
    by Mª Pilar Martínez-Ruiz & Ana Isabel Jiménez-Zarco & Alicia Izquierdo-Yusta
  • 2012 Group Coupons: Interpersonal Bundling on the Internet
    by Yongmin Chen & Tianle Zhang
  • 2012 Demand for Smokeless Tobacco: Role of Magazine Advertising
    by Dhaval M. Dave & Henry Saffer
  • 2012 Biased Recommendations
    by Wonsuk Chung & Rick Harbaugh
  • 2012 The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study
    by Regine Kalka & Katharina Juliana Schmidt
  • 2012 Spatial Diffusion and Commuting Flows
    by Constanza Fosco
  • 2012 Strategic Importance of ‘Brand’ in Tourism and Hotel Industry
    by Kate Glavor & Niko Koncul
  • 2012 Process Pedagogical Approaches – A Tool To Reach Target Groups Of Universities
    by Martina Ferencová & Jana Jurková
  • 2012 The Bank's Success through Optimisation Promotion Strategies
    by Balaceanu Valeria Arina
  • 2012 Network Marketing and Global Communication
    by Silvia-Elena Iacob, & Constanta Popescu & Constantin-Ciprian Iacob
  • 2012 Romanian Customer-Based Empirical Research On Ambiance In Retailing
    by Pop Ciprian-Marcel & Dabija Dan-Cristian
  • 2012 Empirical Research On The Impact Of Location And Service On The Retail Brand Image
    by Dabija Dan-Cristian & Babut Raluca
  • 2012 Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes
    by Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin
  • 2012 Managing Change: Some Theoretical And Applicative Aspects
    by Botezat Elena
  • 2012 An Online Survey Experiment on Ambiguity and Privacy
    by Alessandro ACQUISTI & Jens GROSSKLAGS
  • 2012 Análisis Del Efecto Inmediato Y Diferido De La Orientación Al Mercado Sobre Los Resultados Organizacionales. Un Estudio Longitudinal / Analysis Of Immediate And Delayed Effect Of Market Orientation On Performance. A Longitudinal Study
    by Cauzo Bottala, Lourdes & Cossío Silva, Francisco José
  • 2012 Sports sponsorship: spectator's involvement and the effects on the identification and
    by Ma. Walesska Schlesinger & Alejandro Alvarado Herrera & José Martí Parreño
  • 2012 Corporate philanthropy: Insights from the 2008 Wenchuan Earthquake in China
    by Gao, Fox & Faff, Robert & Navissi, Farshid
  • 2012 The economics of advertising and privacy
    by Tucker, Catherine E.
  • 2012 Customer preferences for customized household furniture
    by Lihra, Torsten & Buehlmann, Urs & Graf, Raoul
  • 2012 Marketing intelligence system a "smart tool" for the companies
    by Grigorut Cornel & Grigorut Lavinia-Maria & Surugiu Felicia
  • 2012 Customer Service – The Important Goal Of Logistics
    by Adriana SCRIOSTEANU & Daniela POPESCU
  • 2012 Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania
    by Andreea Marin Pantelescu & Maria Ioncica
  • 2012 Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises
    by Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State
  • 2011 La gestion du dilemme exploitation/exploration en pratique : le cas d’une entreprise de produits de grande consommation
    by Farjaudon, Anne-Laure & Soulerot, Marion
  • 2011 Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing
    by Reimer, Kerstin & Albers, Sönke
  • 2011 A methodology approach to delineate functional economic market areas: With an iterative three-step spatial clustering procedure
    by Oberst, Christian A.
  • 2011 The effects of cause and donation size of cause-related marketing program on consumers' intention to buy
    by Dubravka Sinčić Ćorić & Nataša Kurnoga Živadinović & Marija Dropuljić
  • 2011 Entrepreneurs Historiques De L’Industrie Du Luxe Gabriel Chanel, Louis Vuitton, Helena Rubinstein Et Nicole-Barbe Clicquot-Ponsardin Historical Entrepreneurs In Luxury Industry Gabriel Chanel, Louis Vuitton, Helena Rubinstein And Nicole-Barbe Clicquot-Ponsardin
    by Sophie BOUTILLIER & Dimitri UZUNIDIS
  • 2011 The potato value chain in Bihar: An assessment and policy implications
    by Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib
  • 2011 Branding in food retail of high value crops in Asia: Case of Makhana from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib
  • 2011 The rapid emergence of branding in food retail in Asia: Insights from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib
  • 2011 Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan
    by Hasan, Syed Akif & Subhani, Muhammad Imtiaz
  • 2011 Multiproduct pricing and the Diamond Paradox
    by Rhodes, Andrew
  • 2011 Whose and What Chatter Matters? The Impact of Tweets on Movie Sales Framework
    by Yizao Liu & Huaxia Rui & Andrew Whinston
  • 2011 An Equilibrium Model of User Generated Content
    by Dae-Yong Ahn & Jason A. Duan & Carl F. Mela
  • 2011 Pharmaceutical Use Following Generic Entry: Paying Less and Buying Less
    by Peter J. Huckfeldt & Christopher R. Knittel
  • 2011 About The Crisis Marketing And The Crisis Of Marketing
    by PAULA CORNELIA MITRAN & MIHAELA BEBESELEA
  • 2011 Developing the Management Competencies for Getting a Competitive Position in the Organic Food Market
    by Marian NASTASE & Mirela STOIAN & Raluca Andreea ION
  • 2011 Human Resources Professional Development within the Knowledge-Based Economy Organizations
    by Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN
  • 2011 Successful Strategic Practices in Building Malaysia’s Country Brand
    by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS
  • 2011 Evolution of Large Retailers in Terms of Crisis
    by Cãruntu Andreea Laura
  • 2011 Relationships with Institutional Customers as Development Factor of Underwear Industry in Podlaskie Voivodeship
    by Widelska Urszula & Michalczuk Gra¿yna
  • 2011 Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective
    by Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca
  • 2011 Study On Retail Brand Awareness In Retail
    by Dabija Dan Cristian & Abrudan Ioana Nicoleta
  • 2011 Human Resources Motivation - A Challenge For Smes Economic Performances
    by POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana
  • 2011 Strategically Repositioning Russia
    by Popescu Andrei & Caescu Stefan Claudiu & Brandabur Raluca Ecaterina
  • 2011 Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia
    by Suleymanova, Elena
  • 2011 The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products
    by Oliver Parts & Irena Vida
  • 2011 Economic Implications Of Several Special Proper Nouns
    by Ana MUNTEANU & Dorina LUPAN*
  • 2011 Causes and consequences of consumer dissatisfaction with external attributions
    by Beatriz Moliner Velázquez & María Fuentes Blasco
  • 2011 Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentio
    by María José Quero Gervilla & Rafael Ventura Fernández
  • 2011 Advertised meeting-the-competition clauses: collusion instead of price discrimination
    by Jürgen-Peter Kretschmer & Oliver Budzinski
  • 2011 The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain
    by Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu
  • 2011 Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy
    by Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija
  • 2010 Nation brands and foreign direct investment
    by Kalamova, Margarita M. & Konrad, Kai A.
  • 2010 Worried about Adverse Product Effects? Information Disclosure and Consumer Awareness
    by Li, Sanxi & Peitz, Martin & Zhao, Xiaojian
  • 2010 The benefit of cold storages: Evidence from Bihar
    by Minten, Bart & Reardon, Thomas & Singh, K.M. & Sutradhar, Rajib
  • 2010 The makhana value chain and the fast emergence of branding in food retail: Evidence from Bihar (India)
    by Minten, Bart & Singh, K.M. & Sutradhar, Rajib
  • 2010 A Note on 'Bayesian analysis of the random coefficient model using aggregate data', an alternative approach
    by Zenetti, German
  • 2010 放任与管制的或此或彼:俄罗斯市场转型录
    by Tang, Linyao
  • 2010 The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network Sites
    by Anandya, Dudi
  • 2010 Twitter Adoption in Congress: Who Tweets First?
    by Chi, Feng & Yang, Nathan
  • 2010 Theory of argumentation in financial markets
    by Estrada, Fernando
  • 2010 Diversity and multiculturalism as a strategy for strengthening Micro, Small and Medium Enterprises (MSMEs) in the global market
    by Perumal, Koshy
  • 2010 Identification and Estimation of Auction Model with Two-Dimensional Unobserved Heterogeneity
    by Elena Krasnokutskaya
  • 2010 Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones
    by Inés Küster Boluda & Natalia Vila López & Vicente Castillo
  • 2010 Product placement in video games as a marketing strategy: an attempt to analysis in Disney company
    by Elena Pardo & Inés Küster Boluda & Torpong Suemanotham
  • 2010 Behavioral economics: a primer
    by Alain Samson & Orlando Wood
  • 2010 Marketing Concept as a Tool for Development of Tourism in Kosovo
    by Fatos Ukaj
  • 2010 Features of the Travel and Tourism Industry Which May Affect Pricing
    by Andreea Marin-Pantelescu & Gabriela Tigu
  • 2010 Theory of Argumentation in Financial Markets
    by Fernando Estrada
  • 2010 Business Analysis Of The Activity SC Complex Astoria SRL
    by Claudiu Valentin Nitu & Oana Nitu & Mihaela Constandache
  • 2010 Quality Improvement Strategy In Romanian Tourism Products And Services With The Application Of SC Astoria Complex SRL
    by Claudiu Valentin Nitu & Elena Condrea & Mihaela Constandache
  • 2010 Marketing Aspects In Strategic Management Accounting
    by Dario Dunkovic & Durdica Juric & Tereza Nikolic
  • 2010 How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations
    by POPESCU DAN & CHIVU IULIA & CIOCÂRLAN-CHITUCEA ALINA & POPESCU DANIELA OANA
  • 2010 Does Positioning Have A Place In The Minds Of Our Students?
    by Popescu Andrei & Brandabur Raluca Ecaterina & Tatu Cristian Ionut
  • 2010 Marketing For Small Entreprises €" Case Study Positioning Of €Œplafar†Di Ltd
    by brandabur raluca & popescu andrei
  • 2010 Study Regarding Communication And Distribution Activities Within The Romanian Monasteries
    by Tîrca Alexandra-Maria & Bãcilã Mihai-Florin & Ciornea Raluca
  • 2010 Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?
    by Armelini, Guillermo & Villanueva, Julian
  • 2010 Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
    by van Bruggen, Gerrit H. & Wierenga, Berend
  • 2010 Marketing and Innovation Management: An Integrated Perspective
    by Ofek, Elie & Toubia, Olivier
  • 2010 Internet Auctions
    by Haruvy, Ernan & Popkowski Leszczyc, Peter T. L.
  • 2010 Market Response and Marketing Mix Models: Trends and Research Opportunities
    by Bowman, Douglas & Gatignon, Hubert
  • 2010 The Effects of Store Window Display on Customers Perception and Attitude in Retail Clothing Outlets
    by J. Lilly
  • 2010 The image of the public institutions and new technologies
    by Mihaela PÄ‚UN & Cristina COMAN
  • 2010 L’entreprise solidaire – identité, pratiques et stratégies de communication
    by Elizabeth VERCHER & Dana POPESCU-JOURDY
  • 2010 Les blogs du Monde.fr : une acculturation tactique du journal à l’internet
    by Chloë SALLES
  • 2010 Musique au jour le jour, construction de soi et mutations de l’industrie musicale : une approche par le quotidien
    by Lucien PERTICOZ
  • 2010 The effectiveness of banner ads on blogs
    by Asunción Beerli Palacio & Josefa D. Martín Santana
  • 2010 Analysing customer requirements and satisfaction in the furniture industry according
    by Laura Martínez Caro & Enrique Flores López & Jose Antonio Martínez García
  • 2010 Possibilities of B2C buying and selling using mobile devices in comparison with Inter
    by Sonia San Martín Gutiérrez & Blanca López Catalán
  • 2010 Willingness to Pay for Digital Contents in Japan
    by Donghun Kim & Philip Sugai
  • 2010 Las Decisiones Publicitarias Dependen De Las Ventas En Los Productos
    by ALEXANDER SELLAMEN GARZÓN & ANDRÉS FELIPE ARCE MESA
  • 2010 Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry
    by Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija
  • 2009 A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models
    by Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain
  • 2009 A kereskedelmi márkák szerepe a versenyben
    by Rekettye, Gábor
  • 2009 Placing Romania in the European and International Market: The Role of Image in building a Nation Identity
    by Soproni, Luminita & Stoica, Alina & Drinda, Roxana
  • 2009 Working Consumers: The Next Step in Marketing Theory?
    by Cova, Bernard & Dalli, Daniele
  • 2009 استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما
    by Amroush, Fadi
  • 2009 Spanish Tourist Behaviour: A Specific Objective-base Segmantation
    by González, Pablo Rodríguez & Molina, Oscar
  • 2009 Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases
    by Isacsson, Annica & Alakoski, Leena & Bäck, Asta
  • 2009 Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island
    by Kamenidou, Irene & Mamalis, Spyridon & Priporas, Contantinos-Vasilios
  • 2009 Branded Content: A new Model for driving Tourism via Film and Branding Strategies
    by Horrigan, David
  • 2009 Guest Relationship Management Principles as a Reference Point for building a Brand: The Case a Hospitality Group's Brand-building Process
    by Hermans, Olaf & Mutsaerts, Hugo & Olyslager, Luc
  • 2009 Maketing: le défi à relever
    by Cova, Bernard & Paranque, Bernard
  • 2009 Evolution of digital marketing
    by Morozan, Cristian & Enache, Elena & Vechiu, Camelia
  • 2009 A field experiment on the effect of .99 price endings
    by Antonio FILIPPIN
  • 2009 Soins de beauté pour dire son ethnicité Résumé A travers l’étude des pratiques de soins corporels des femmes tunisiennes en France, le modèle de construction identitaire développé par Askegaard et al. (2005) est interrogé dans un autre contexte culturel. Les résultats confortent l’approche postassimilationiste de l’ethnicité, et indiquent que celle-ci s’apparente à la consommation de la culture. La pratique des rites de beauté et les usages des produits dans le cadre du hammam sont manipulés différemment selon les interactions sociales en jeu. C’est ainsi que huit comportements de consommations identitaires ont été identifiés : comportements de conservation identitaire, de valorisation identitaire, de révolte identitaire, de rejet identitaire, de bricolage identitaire, de créolisation, de mythification, de folklorisation identitaire et enfin les comportements a-ethnique. Ces résultats enrichissent la théorie postassimilationiste de l’ethnicité soulignant la contingence des positions identitaires construites selon les facteurs sociaux et culturels. Enfin, ces modes de consommation sont choisis de manières variables selon les situations et peuvent être le support d’une politique de segmentation des produits ethniques
    by Sondes Zouaghi
  • 2009 Knowledge Management and Changes Management In University Libraries
    by Radoje Cvejic & Jelena Mijailovic
  • 2009 Internet and E-Marketing Technology
    by Katarina Ceran & Milos Stevic
  • 2009 Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia
    by Wen-Shinn Low & Soo-May Cheng
  • 2009 The Horizon Of Developingthe Egyptian Marketing Tourism In Eu
    by Radwan Alaa El Din Hussien
  • 2009 Guidelines Regarding Efficient Communication Within Modern Organizations
    by Bente Florina Maria
  • 2009 Interdependences Between The Public Administration And Private Business Environment In The Context Of Economic Crisis
    by Grigorescu Adriana & Balalia Alina Elena
  • 2009 The Role of Reverse Logistics on the European Market
    by Irina Tobosaru & Irina Nicolau
  • 2009 Strategies for Business Firms in Declining Markets
    by Sarira Aurangabadkar
  • 2009 Does Brand Image Result In Placebo Effect? An Experimental Study On Soft Drinks
    by Ayla Ozhan Dedeoglu & Yeliz Ayangil
  • 2009 Attitudes Towards Purchasing From Foreign Apparel Retailers: The Effects Of Age And Foreign Country Visits
    by Burcu ILTER & Bilge AYKOL & Ozge OZGEN
  • 2009 Duygusal Zekanin Musteri Odaklilik ve Satis Performansi Uzerine Etkisini Belirlemeye Yonelik Bir Arastirma
    by Inci VARINLI & Eyyup YARAS & Ahmet BASALP
  • 2009 A model of customer e-loyalty in the online banking
    by Yuan-shuh Lii
  • 2009 On the Relationship between Export Activity and Size
    by Jesus ARTEAGA ORTIZ
  • 2009 How to Be a Good Entrepreneur in Our Days? Just Follow an Excellent Business Plan!
    by Emilia UNGUREANU & Felix-Constantin BURCEA
  • 2009 The Persuasive Impact on Sales
    by Chavdar Christov
  • 2009 Retail Marketing Instruments – An Analytic Approach
    by Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta
  • 2009 Economic Tools For Telecommunications Strategists
    by PhD Lecturer Flaviu MEGHISAN & Junior Assistant PhD Student Georgeta-Madalina MEGHISAN & &
  • 2009 Some Aspects of the Economic Crisis
    by Horst Todt
  • 2008 Niche Envy: Marketing Discrimination in the Digital Age
    by Joseph Turow
  • 2008 Loss leader or low margin leader? Advertising and the degree of product differentiation
    by Simbanegavi, Witness
  • 2008 On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publishers” to Transaction Publishers” by international, 19 indicator comparison
    by TAUSCH, Arno
  • 2008 The inhibited (exhibited) spread of innovations
    by Amavilah, Voxi Heinrich
  • 2008 Virtual marketing in virtual enterprises
    by Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash
  • 2008 Boosting Total Relationship Marketing
    by Aykut, Arslan
  • 2008 Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies
    by Azevedo, Susana & Pereira, Madalena & Ferreira, João & Pedroso, Vilma
  • 2008 Market Penetration Costs and the New Consumers Margin in International Trade
    by Costas Arkolakis
  • 2008 Skill obsolescence, vintage effects and changing tasks
    by Simon Janssen & Uschi Backes-Gellner
  • 2008 Brand Valuation
    by Tatjana Antic & Ladislav Antic & Mladen Pancic
  • 2008 The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads
    by Domen Bajde & Irena Vida
  • 2008 The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation
    by Ankush Sharma & A.C.Brahmbhatt
  • 2008 Study of Consumers’ perceptions about Malls and Traditional Retail Outlets
    by J. K. Sachdeva
  • 2008 Algilanan Hizmet Kalitesinin Tatmin ve Davranissal Niyet Uzerine Etkisi: Nigde Ilindeki Supermarketler Uzerine Ampirik Bir Calisma
    by Esen Gurbuz & Arzum Buyukkeklik Author-Email abuyukkeklik@nigde.edu.tr & Mutlu Yuksel Avcilar & Murat Toksari
  • 2008 Seyircilerin Profesyonel Futbol Musabakalarina Katilim Kararini Etkileyen Degiskenler Uzerine Bir Inceleme
    by R.Timucin GENCER & Ali AYCAN
  • 2008 Tuketicilerin Alisveris Davranis Bicimleri Ile Demografik ve Sosyo Kulturel Ozelliklerinin Incelenmesine Yonelik Bir Arastirma
    by Turhan ERKMEN & Cenk A. YUKSEL
  • 2008 Hizmet Pazarlamasinda Musteri Memnuniyeti ve Ulastirma Sektoru Uzerinde Bir Uygulama
    by Nihan Ozguven
  • 2008 Kayak Merkezlerindeki Spor Turistlerinin Hizmet Kalitesi Algilarini Etkileyen Degiskenler
    by R. Timucin Gencer & Cengiz Demir
  • 2008 Management Of Consumers’ Attention €“ What Can The Advertiser Do To Survive The Media Revolution
    by Kwiatkowska Joanna
  • 2008 Marketing strategies for increasing the services export performance. The case of developed countries vs. emerging countries
    by Corina Grigorovici
  • 2008 The role of market research information in corporate decision making
    by Csilla Máthé
  • 2008 Positioning strategies of retailers
    by Dan Cristian Dabija & Ioana Nicoleta Abrudan
  • 2008 Consumer behavior study in the field of tourism
    by Gruescu Ramona
  • 2008 The modern commerce in Romania
    by Rabontu Cecilia Irina
  • 2007 Sanat sponsorluğu ve işletme özellikleri: Hangi işletmeler sponsorluk harcaması yapıyor?
    by Sema SAKARYA
  • 2007 Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
    by Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter
  • 2007 Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy
    by Dubravka Sinčić & Nina Pološki Vokić
  • 2007 Companies’ market penetration and activity patterns in european market
    by Neamtu, Liviu & Neamtu, Adina Claudia
  • 2007 Approaching european market and capital allocation on different external markets
    by Neamtu, Liviu
  • 2007 Curry Cuisine: Perceptions Of Indian Restaurants In Malaysia
    by Bharath, Josiam & Sadiq, Sohail & Prema, Monteiro
  • 2007 The real thing: a profile of the coca cola company
    by Hartogh, Matthew
  • 2007 Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela
    by Vaz, Margarida & Dinis, Anabela
  • 2007 Innovations spread more like wildfires than like infections
    by Amavilah, Voxi Heinrich
  • 2007 La confianza, la intenci¢n de compra, la reputaci¢n y las emociones en la relaci¢n del consumidor con la marca. Aplicaci¢n al caso de la marca ?Mundo Maya-M‚xico? Trust, buying intention, reputation and emotions in the consumer-brand relationship. Application to the brand ?Mundo Maya-M‚xico?
    by Matos C mara, Fabricio & San Mart¡n Guti‚rrez, Sonia
  • 2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
    by Anja Lambrecht & Katja Seim & Catherine Tucker
  • 2007 Psychology and Economics: Evidence from the Field
    by Stefano DellaVigna
  • 2007 Peer Influence in Network Markets: An Empirical Investigation
    by Jörn H. Block & Philipp Köllinger
  • 2007 The sales effect of word of mouth: a model for creative goods and estimates for novels
    by Jonathan Beck
  • 2007 Dynamic strategic responses among advertisers: the case of meat products
    by Jeffrey Hyde & Brent Gloy
  • 2006 Razvoj mjernog instrumenta za evaluaciju zadovoljstva internom komunikacijom u organizacijama
    by Ana Tkalac Verčić & Nina Pološki Vokić & Dubravka Sinčić
  • 2006 The Sales Effect of Word of Mouth: A Model for Creative Goods and Estimates for Novels
    by Jonathan Beck
  • 2006 Comparative Advante and Efficient Advertising in the Attention Economy
    by Huberman, Bernardo & Wu, Fang
  • 2006 Persistent Price Dispersion in Online Markets
    by Michael R. Baye & John Morgan & Patrick Scholten
  • 2006 Clicks, Discontinuities, and Firm Demand Online
    by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan
  • 2006 Endustriyel Bolgelerde Sosyal Sermaye ve Guven: Ucuncu Italya Ornegi
    by Murat cetin
  • 2006 Bankalarin Kredi Karti Pazarinda Uyguladiklari CRM (Musteri Ilýskileri Yonetimi) Stratejisinin Musteri Sadakatine Etkisi
    by Ýpek Savasci & Rezan Tatlidil
  • 2006 Ambalajli Gida Urunlerinde Tuketicilerin Etiket Duyarliligindaki Degisimler
    by Engin Ozgul & Ikbal Aksulu
  • 2006 Concurrence en catalogue dans le duopole d'Hotelling
    by Pierre Fleckinger & Thierry Lafay
  • 2005 Brand and Price Advertising in Online Markets
    by Michael Baye & John Morgan
  • 2005 Probabilistic Patents
    by Michael R. Baye & John Morgan
  • 2005 ACE Models of Endogenous Interactions
    by Nicolaas J. Vriend
  • 2005 Persuasion in Finance
    by Sendhil Mullainathan & Andrei Shleifer
  • 2005 Brand and Price Advertising in Online Markets
    by Michael R. Baye & John Morgan
  • 2005 Red Queen Pricing Effects in E-Retail Markets
    by Michael R. Baye & John Morgan
  • 2005 Competition and Advertising in Specialized Markets: A Study of the U.S. Pharmaceutical Industry
    by Amrita Bhattacharyya
  • 2005 Advertising in Specialized Markets: Example from the US Pharmaceutical Industry
    by Amrita Bhattacharyya
  • 2005 Valuation of Customers in Growth Companies - a Scenario Based Model
    by Manfred Krafft & Markus Rudolf & Elisabeth Rudolf-Sipötz
  • 2004 An Empirical Test of the Theory of Sales: Do Household Storage Costs Affect Consumer and Store Behavior?
    by David R. Bell & Christian A.L. Hilber
  • 2004 Cercetarea Statistică A Intenţiilor Şi Motivaţiilor Potenţialilor Consumatori Din Tg-Jiu De Produse Turistice Din Zonele Montane
    by Tomescu Dumitrescu, C.
  • 2004 Identification and Estimation in Highway Procurement Auctions under Unobserved Auction Heterogeneity
    by Elena Krasnokutskaya
  • 2004 Temporal Price Dispersion: Evidence from an Online Consumer Electronics Market
    by Michael R. Baye & John Morgan & Patrick Scholten
  • 2004 Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site
    by Michael R. Baye & John Morgan & Patrick Scholten
  • 2004 Price Dispersion in the Lab and on the Internet: Theory and Evidence
    by Michael R. Baye & John Morgan
  • 2004 Are Prices ‘Sticky’ Online? Market Structure Effects and Asymmetric Responses to Cost Shocks in Online Mortgage Markets
    by Maria Arbatskaya & Michael R. Baye
  • 2004 Channel Power in Multi-Channel Environments
    by Dekimpe, M.G. & Skiera, B.
  • 2004 Choosing the best marketing strategies for highly specialized wholesale trade enterprises (chapter of dissertation)
    by Sidorchuk, Roman
  • 2004 The Price as a Mix Tool in the Busines Marketing
    by Svobodka Klasova
  • 2003 La marque, actif à géométrie variable
    by Jacquot, Guy & Nussenbaum, Maurice
  • 2003 Does Anti-Drug Advertising Work?
    by Subrata K. Sen & Lauren Block & Vicki Morwitz & William P. Putsis Jr.
  • 2003 Brand and Quantity Choice Dynamics Under Price Uncertainty
    by Erdem, Tulin & Imai, Susumu & Keane, Michael
  • 2003 Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry / Restrictions et compétition publicitaire dans l’industrie des céréales pour enfants
    by C. Robert Clark
  • 2003 Online Price Dispersion Within and Between Seven European Countries
    by Gatti, J.R.J. & Kattuman, P.
  • 2003 Euro-illusion: a natural experiment
    by Edmund Cannon & Giam Pietro Cipriani
  • 2003 L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici
    by Alberto Bucci & Massimiliano Castellani & Paolo Figini
  • 2002 Numerical solution of some optimal control problems arising from innovation diffusion
    by Luigi De Cesare & Andrea Di Liddo & Stefania Ragni
  • 2002 Doing Business in Mexico
    by Zimmermann, Thomas A.
  • 2002 Pricing and Marketing Rules with Brand Loyalty
    by Salvador Valdés
  • 2002 The Added Value of Corporate Brands
    by Berens, G.A.J.M. & van Riel, C.B.M. & van Bruggen, G.H.
  • 2002 Monopole télévisuel et publiphobie
    by Nathalie SONNAC
  • 2002 Competitive Strategy For Media Companies In The Mobile Internet
    by Valerie Feldmann
  • 2002 Postmodern Pazarlama Perspektifi
    by Muazzez BABACAN & Ferah ONAT
  • 2001 When Shopbots Meet Emails: Implications for Price Competition on the Internet
    by K. Sudhir & Yuxin Chen
  • 2001 Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal
    by João Leitão & Carlos Osório
  • 2001 The Marketing Concept
    by G. Nazan Gunay
  • 2000 The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
    by Fiona M. Scott Morton & Florian Zettelmeyer
  • 2000 The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94
    by Bronwyn H. Hall & Rose Marie Ham
  • 2000 The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
    by Fiona Scott Morton & Florian Zettelmeyer
  • 2000 Control over Money in Marriage
    by Frances Woolley
  • 2000 Expanding Demand through Price Advertisement
    by Michael Sandfort & Hideo Konishi
  • 1999 Brand Equity, Consumer Learning and Choice
    by Erdem, Tulin & Broniarczyk, Susan & Charavarti, Dipankar & Kapferer, Jean-Noel & Keane, Michael & Roberts, John & Steenkamp, Jan-Benedict & Swait, Joffre & Zettelmeyer, Florian
  • 1999 Wasting a window of opportunity: Anticipated and experienced regret in intention-behavior consistency
    by Pieters, R. & Zeelenberg, M.
  • 1998 Characterizing Informational Barriers To Entry In The Anti-Ulcer Drug Market
    by Matthew Shum
  • 1998 Quality expectations, reputation, and price
    by Landon, Stuart & Smith, Constance
  • 1997 Marketing : Changement de Paradigme
    by Boyer, A
  • 1997 Brand Extension as Informational Leverage
    by Pil Choi, J.
  • 1997 The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine
    by Landon, Stuart & Smith, Constance
  • 1997 Competition in multi-characteristics spaces: hotelling was almost right
    by IRMEN, Andreas & THISSE, Jacques-Francois
  • 1996 Competition in Multi-Characteristics Spaces: Hotelling Was Almost Right
    by Andreas IRMEN & Jean-François THISSE
  • 1996 A model of market-making
    by Nicolaas J. Vriend
  • 1996 Competition in Multi-characteristics Spaces: Hotelling was Almost Right
    by Irmen, Andreas & Thisse, Jacques-François
  • 1994 Alcohol Advertising and Motor Vehicle Fatalities
    by Henry Saffer
  • 1990 La télévision américaine‎ : médias, marketing et publicité
    by Mariet, François
  • 1982 Taxation and On-The-Job Training Decisions
    by Harvey Rosen
  • Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different consumer responses and these responses are moderated by cultural orientations. For people from individualistic cultures, inducing feelings of being ignored produced a greater preference for conspicuous consumption than did being rejected, whereas being rejected produced a greater preference for helping behavior than did being ignored. However, these findings were reversed when it comes to people from collectivistic cultures. For them, feelings of being ignored produced a greater preference for helping behavior than did being rejected, whereas feelings of being rejected produced a greater preference for conspicuous consumption than did being ignored
    by L. J. SHRUM & JAEHOON LEE
  • A Methodology Approach to Delineate Functional Economic Market Areas
    by Christian Oberst
  • Economic Organization and the Tradeoffs between Productive and Destructive Entrepreneurship
    by Kirsten Foss & Nicolai J. Foss
  • Control de la eficacia de la publicidad: los pretests publicitarios
    by San Miguel Osaba, Eduardo