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Journal of
Economic Literature (JEL) codes Top JEL M: Business Administration and Business Economics; Marketing; AccountingM3: Marketing and Advertising M30 : GeneralM31 : MarketingM37 : AdvertisingM38 : Government Policy and RegulationM39 : OtherThis topic is covered by the following reading lists: Mondialisation
2009 A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models by Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain [Downloadable!] 2009 Maketing: le défi à relever by Cova, Bernard & Paranque, Bernard [Downloadable!] 2009 Evolution of digital marketing by Morozan, Cristian & Enache , Elena & Vechiu, Camelia [Downloadable!] 2009 A field experiment on the effect of .99 price endings by Antonio FILIPPIN [Downloadable!] 2009 Discount Store by Hao Wang [Downloadable!] 2009 Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia by Wen-Shinn Low & Soo-May Cheng [Downloadable!] 2009 The Persuasive Impact on Sales by Chavdar Christov [Downloadable!] 2008 Loss leader or low margin leader? Advertising and the degree of product differentiation by Simbanegavi, Witness [Downloadable!] 2008 On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publishers” to Transaction Publishers” by international, 19 indicator comparison by TAUSCH, Arno [Downloadable!] 2008 The inhibited (exhibited) spread of innovations by Amavilah, Voxi Heinrich [Downloadable!] 2008 Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies by Azevedo, Susana & Pereira , Madalena & Ferreira, João & Pedroso, Vilma [Downloadable!] 2008 Market Penetration Costs and the New Consumers Margin in International Trade by Costas Arkolakis [Downloadable!] 2008 Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow 2008 Brand Valuation by Tatjana Antic & Ladislav Antic & Mladen Pancic [Downloadable!] 2008 The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads by Domen Bajde & Irena Vida [Downloadable!] 2008 Management Of Consumers’ Attention €“ What Can The Advertiser Do To Survive The Media Revolution by Kwiatkowska Joanna [Downloadable!] 2008 Marketing strategies for increasing the services export performance. The case of developed countries vs. emerging countries by Corina Grigorovici [Downloadable!] 2008 The role of market research information in corporate decision making by Csilla Máthé [Downloadable!] 2008 Positioning strategies of retailers by Dan Cristian Dabija & Ioana Nicoleta Abrudan [Downloadable!] 2008 Consumer behavior study in the field of tourism by Gruescu Ramona [Downloadable!] 2008 The modern commerce in Romania by Rabontu Cecilia Irina [Downloadable!] 2007 Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy by Dubravka Sinčić & Nina Pološki Vokić [Downloadable!] 2007 Advertising, Consumption and Economic Growth: An Empirical Investigation by Günther Rehme & Sara-Frederike Weisser [Downloadable!] 2007 Companies’ market penetration and activity patterns in european market by Neamtu, Liviu & Neamtu, Adina Claudia [Downloadable!] 2007 Approaching european market and capital allocation on different external markets by Neamtu, Liviu [Downloadable!] 2007 Curry Cuisine: Perceptions Of Indian Restaurants In Malaysia by Bharath , Josiam & Sadiq , Sohail & Prema , Monteiro [Downloadable!] 2007 The real thing: a profile of the coca cola company by Hartogh, Matthew [Downloadable!] 2007 Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela by Vaz, Margarida & Dinis, Anabela [Downloadable!] 2007 Innovations spread more like wildfires than like infections by Amavilah, Voxi Heinrich [Downloadable!] 2007 Innovation Diffusion in Heterogeneous Populations by H. Peyton Young [Downloadable!] 2007 La confianza, la intención de compra, la reputación y las emociones en la relación del consumidor con la marca. Aplicación al caso de la marca “Mundo Maya-México” Trust, buying intention, reputation and emotions in the consumer-brand relationship. Application to the brand “Mundo Maya-México” by Matos Cámara, Fabricio & San Martín Gutiérrez, Sonia [Downloadable!] 2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption by Anja Lambrecht & Katja Seim & Catherine Tucker [Downloadable!] 2007 Psychology and Economics: Evidence from the Field by Stefano DellaVigna [Downloadable!] 2007 Peer Influence in Network Markets: An Empirical Investigation by Jörn H. Block & Philipp Köllinger [Downloadable!] 2007 Sanat sponsorluğu ve işletme özellikleri: Hangi işletmeler sponsorluk harcaması yapıyor? by Sema SAKARYA 2007 Dynamic strategic responses among advertisers: the case of meat products by Jeffrey Hyde & Brent Gloy [Downloadable!] 2007 Competing Gatekeepers by Yu-Chen Lin [Downloadable!] 2006 Razvoj mjernog instrumenta za evaluaciju zadovoljstva internom komunikacijom u organizacijama by Ana Tkalac Verčić & Nina Pološki Vokić & Dubravka Sinčić [Downloadable!] 2006 The Sales Effect of Word of Mouth: A Model for Creative Goods and Estimates for Novels by Jonathan Beck [Downloadable!] 2006 Comparative Advante and Efficient Advertising in the Attention Economy by Huberman, Bernardo & Wu, Fang [Downloadable!] 2006 Persistent Price Dispersion in Online Markets by Michael R. Baye & John Morgan & Patrick Scholten [Downloadable!] 2006 Clicks, Discontinuities, and Firm Demand Online by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan [Downloadable!] 2006 An Economic Response to Unsolicited Communication by Theodore Loder & Marshall Van Alstyne & Rick Wash [Downloadable!] 2005 Brand and Price Advertising in Online Markets by Michael Baye & John Morgan [Downloadable!] 2005 Probabilistic Patents by Michael R. Baye & John Morgan [Downloadable!] 2005 ACE Models of Endogenous Interactions by Nicolaas J. Vriend [Downloadable!] 2005 Persuasion in Finance by Sendhil Mullainathan & Andrei Shleifer [Downloadable!] 2005 Brand and Price Advertising in Online Markets by Michael R. Baye & John Morgan [Downloadable!] 2005 Red Queen Pricing Effects in E-Retail Markets by Michael R. Baye & John Morgan [Downloadable!] 2005 Competition and Advertising in Specialized Markets: A Study of the U.S. Pharmaceutical Industry by Amrita Bhattacharyya [Downloadable!] 2005 Advertising in Specialized Markets: Example from the US Pharmaceutical Industry by Amrita Bhattacharyya [Downloadable!] 2005 Valuation of Customers in Growth Companies - a Scenario Based Model by Manfred Krafft & Markus Rudolf & Elisabeth Rudolf-Sipötz [Downloadable!] 2004 An Empirical Test of the Theory of Sales: Do Household Storage Costs Affect Consumer and Store Behavior? by David R. Bell & Christian A.L. Hilber [Downloadable!] 2004 Cercetarea Statistică A Intenţiilor Şi Motivaţiilor Potenţialilor Consumatori Din Tg-Jiu De Produse Turistice Din Zonele Montane by Tomescu Dumitrescu, C. [Downloadable!] 2004 Identification and Estimation in Highway Procurement Auctions under Unobserved Auction Heterogeneity by Elena Krasnokutskaya [Downloadable!] 2004 Temporal Price Dispersion: Evidence from an Online Consumer Electronics Market by Michael R. Baye & John Morgan & Patrick Scholten [Downloadable!] 2004 Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site by Michael R. Baye & John Morgan & Patrick Scholten [Downloadable!] 2004 Price Dispersion in the Lab and on the Internet: Theory and Evidence by Michael R. Baye & John Morgan [Downloadable!] 2004 Are Prices ‘Sticky’ Online? Market Structure Effects and Asymmetric Responses to Cost Shocks in Online Mortgage Markets by Maria Arbatskaya & Michael R. Baye [Downloadable!] 2004 The Price as a Mix Tool in the Busines Marketing by Svobodka Klasova [Downloadable!] 2003 Does Anti-Drug Advertising Work? by Subrata K. Sen & Lauren Block & Vicki Morwitz & William P. Putsis Jr. [Downloadable!] 2003 Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry / Restrictions et compétition publicitaire dans l’industrie des céréales pour enfants by C. Robert Clark [Downloadable!] 2003 Online Price Dispersion Within and Between Seven European Countries by Gatti, J.R.J. & Kattuman, P. [Downloadable!] 2003 Euro-illusion: a natural experiment by Edmund Cannon & Giam Pietro Cipriani [Downloadable!] 2003 Organising new product development Knowledge hollowing-out and knowledge integration by Markus C. Becker & Francesco Zirpoli [Downloadable!] 2002 Numerical solution of some optimal control problems arising from innovation diffusion by Luigi De Cesare & Andrea Di Liddo & Stefania Ragni [Downloadable!] 2002 Doing Business in Mexico by Zimmermann, Thomas A. [Downloadable!] 2002 Pricing and Marketing Rules with Brand Loyalty by Salvador Valdés [Downloadable!] 2002 Monopole tŽlŽvisuel et publiphobie by Nathalie SONNAC [Downloadable!] 2002 Competitive Strategy For Media Companies In The Mobile Internet by Valerie Feldmann [Downloadable!] 2001 When Shopbots Meet Emails: Implications for Price Competition on the Internet by K. Sudhir & Yuxin Chen [Downloadable!] 2001 Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal by João Leitão & Carlos Osório [Downloadable!] 2000 The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining by Fiona M. Scott Morton & Florian Zettelmeyer [Downloadable!] 2000 The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94 by Bronwyn H. Hall & Rose Marie Ham [Downloadable!] 2000 The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining by Fiona Scott Morton & Florian Zettelmeyer [Downloadable!] 2000 Control over Money in Marriage by Frances Woolley [Downloadable!] 2000 Expanding Demand through Price Advertisement by Michael Sandfort & Hideo Konishi [Downloadable!] 1998 Characterizing Informational Barriers To Entry In The Anti-Ulcer Drug Market by Matthew Shum [Downloadable!] 1998 Quality expectations, reputation, and price by Landon, Stuart & Smith, Constance [Downloadable!] 1997 The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine by Landon, Stuart & Smith, Constance [Downloadable!] 1997 Marketing : Changement de Paradigme by Boyer, A 1997 Brand Extension as Informational Leverage by Pil Choi, J. 1996 A Model of Market-Making by Nicolaas J. Vriend [Downloadable!] 1996 Competition in Multi-Characteristics Spaces: Hotelling Was Almost Right by Andreas IRMEN & Jean-François THISSE 1996 Competition in Multi-characteristics Spaces: Hotelling was Almost Right by Irmen, Andreas & Thisse, Jacques-François [Downloadable!] 1994 Alcohol Advertising and Motor Vehicle Fatalities by Henry Saffer [Downloadable!] 1982 Taxation and On-The-Job Training Decisions by Harvey Rosen [Downloadable!] Economic Organization and the Tradeoffs between Productive and Destructive Entrepreneurship by Kirsten Foss & Nicolai J. Foss [Downloadable!]
This page was last updated on 2009-11-22.
IDEAS at the Department of Economics , College of Liberal Arts and Sciences , University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics . 
