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The Importance of Intercultural Communication in the Global World

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  • Hinner, M.B.
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    Abstract

    The globalization process is forcing businesses to rethink their strategies. Intercultural communication, skills assume an ever larger role in global marketing and sale strategies. Consequently, language programs need to respond to these changes. Future business managers must acquire effective intecultural competence. The one world market has forced businesses to think global, act local, and integrate. Intercultural communication serves a vital role in that it can foresrall miscommunication, prevent misunderstandings, and avert mistakes.

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    Bibliographic Info

    Paper provided by Bergakademie Freiberg, Faculty of Economics and Business Administration in its series Papers with number 98/6.

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    Length: 17 pages
    Date of creation: 1998
    Date of revision:
    Handle: RePEc:fth:freiba:98/6

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    Postal: Technical University Bergakademie Freiberg, Faculty of Economics and Business Administration. Gustav-Zeuner-Str.8, D-09596 Freiberg.
    Phone: 0049/3731/39-2049
    Fax: 0049/3731/39-4389
    Web page: http://tu-freiberg.de/fakult6
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    Keywords: COMMUNICATION ; GLOBALIZATION;

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