IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/62785.html
   My bibliography  Save this paper

Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении
[The Concept of the "4P" and Marketing planning in a concise and clear Interpretation]

Author

Listed:
  • Kaluzhsky, Mikhail

Abstract

The article discusses the features of marketing planning through the use of the concept of «4P». The author analyzes the objectives, functions and structural elements of the concept of «4P» as a tool for marketing planning with the promotion of goods in the consumer market. Particular attention is paid to the practical application of the concept of «4P» in Russian conditions.

Suggested Citation

  • Kaluzhsky, Mikhail, 2012. "Концепция «4р» И Планирование Маркетинга В Кратком И Ясном Изложении [The Concept of the "4P" and Marketing planning in a concise and clear Interpretation]," MPRA Paper 62785, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:62785
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/62785/1/MPRA_paper_62785.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    marketing; marketing mix; concept of «4P»; trade policy; price policy; communication policy; marketing strategy; marketing strategy; sales strategy; marketing planning; marketing strategy; marketing plan; marketing program; planning principles in marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:62785. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.