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Asepsia En Los Supermercados De La Ciudad De Cartagena

Author

Listed:
  • EMPERATRIZ LONDONO ALDANA
  • YURAINY VILLERO FORTICH
  • ARLYN CERVANTES ALONSO
  • KATIANA PÉREZ GONZÁLEZ

Abstract

En Colombia los supermercados abrieron sus puertas a muy temprana edad (década del 50), sin embargosu mayor desarrollo ocurre a partir de mediados de la década del 90 coincidente con el ingreso al país de losgrandes minoristas internacionales Makro y Carrefour.Este desarrollo se da primordialmente por la apertura de grandes conformaciones y la sistematización deun nuevo portafolio de bienes y servicios, además de su presentación, basada en un sin número devariables como lo son el orden, la calidad y la asepsia, las cuales consolidan la decisión del consumidor a lahora de escoger un supermercado1 y por supuesto en lo que ofrecen.Gracias a esta evolución ha sido posible la intervención del consumidor, quien a partir de la imagen queproyectan los productos ofrecidos en los supermercados, deciden y optan según sus conveniencias escogerel de su preferencia.

Suggested Citation

  • Emperatriz Londono Aldana & Yurainy Villero Fortich & Arlyn Cervantes Alonso & Katiana Pérez González, 2010. "Asepsia En Los Supermercados De La Ciudad De Cartagena," Revista Jornadas de Investigación, Universidad de Cartagena, July.
    • Handle: RePEc:col:000395:007216
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    More about this item

    Keywords

    Asepsia; Calidad; Consumidor; Empaque; Etiqueta; Góndola; Mercado; Merchandising; Producto; Servicio; Supermercado;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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