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Branding A City With Film Festivals

Author

Listed:
  • Milen Filipov

    (KIMEP University, Almaty, Department of Media and Communications)

Abstract

The research aims to explore the potential film festivals can offer to create their city brand. Film festivals are special events of shared experience, which combine the production and consumption of culture. They gather various participants such as producers, film studios, media representatives as well as spectators. The festival and the place where it happens become the attraction point for internal and international high-value tourism. It also offers a unique opportunity to a city to build its brand as a place of culture. Thus, to become a nationally and internationally recognizable, a must-visit cultural place, which could attract business and create job opportunities. Furthermore, some cities outperform national economies and become a vital driver of social, economic, technological, and cultural development. Such cities motivate more qualified and culturally conscious people to move to live in them.

Suggested Citation

  • Milen Filipov, 2021. "Branding A City With Film Festivals," Economics and Management, Faculty of Economics, SOUTH-WEST UNIVERSITY "NEOFIT RILSKI", BLAGOEVGRAD, vol. 18(1), pages 137-143.
    • Handle: RePEc:neo:journl:v:18:y:2021:i:1:p:137-143
    DOI: 10.37708/em.swu.v18i1.12
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    References listed on IDEAS

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    1. Shah, Anwar, 2004. "Fiscal decentralization in developing and transition economies: progress, problems, and the promise," Policy Research Working Paper Series 3282, The World Bank.
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    More about this item

    Keywords

    film festivals; city branding;

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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