IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-63970-9_5.html
   My bibliography  Save this book chapter

Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication

In: Advances in Longitudinal Data Methods in Applied Economic Research

Author

Listed:
  • Irene Kamenidou

    (School of Business and Economics, International Hellenic University, Agios Loukas)

  • Spyridon Mamalis

    (School of Business and Economics, International Hellenic University, Agios Loukas)

  • Ifigeneia Mylona

    (School of Business and Economics, International Hellenic University, Agios Loukas)

  • Evangelia Zoi Bara

    (School of Business and Economics, International Hellenic University, Agios Loukas)

Abstract

Contemporary food consumption patterns are regarded as one cause of environmental deprivation, so new sustainable food consumption patterns are vital for this world’s future. This paper presents the results of field research that studies the sustainable food consumption patterns of five generational cohorts, namely Generation Z, Generation Y, Generation X, Baby Boomers, and the Silent Generation. Specifically, it explores if the subjects of the five generational cohorts (N = 1561) have adopted or are willing to adopt sustainable food consumption behavior. Additionally, it investigates differences amongst the generational cohort’s sustainable food consumption behavior.

Suggested Citation

  • Irene Kamenidou & Spyridon Mamalis & Ifigeneia Mylona & Evangelia Zoi Bara, 2021. "Comparing Five Generational Cohorts on Their Sustainable Food Consumption Patterns: Recommendations for Improvement Through Marketing Communication," Springer Proceedings in Business and Economics, in: Nicholas Tsounis & Aspasia Vlachvei (ed.), Advances in Longitudinal Data Methods in Applied Economic Research, pages 69-80, Springer.
  • Handle: RePEc:spr:prbchp:978-3-030-63970-9_5
    DOI: 10.1007/978-3-030-63970-9_5
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Sustainable food consumption; Generations; Generational cohorts; Sustainability; Communication; Marketing; Consumer behavior;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-63970-9_5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.