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Qualitative Research Among Experts Regarding The Frequency Of Exposure

Author

Listed:
  • Alexandra Elena POȘTOACĂ

    (The Bucharest University of Economic Studies, Romania)

  • Dorian Laurențiu FLOREA

    (The Bucharest University of Economic Studies, Romania)

  • Dora MOROȘANU

    (The Bucharest University of Economic Studies, Romania)

Abstract

In order to identify the differences between the theoretical approach related with the processes of media planning and the practical approach of experts from this field, a qualitative research has been done among experts. Besides that, the main purpose of this article is to determine the purpose and methods used by experts in order to establish the level of the effective frequency of exposure. There are several theoretical approaches related with this concept and many models have been carried out by theoreticians from this filed, but it's very important to find out how things are really going in practice: do the practitioners consider the frequency of exposure an important media objective and if so, what is their method for establishing the level of frequency of exposure for a particular media campaign? This subject and many others have been addressed to experts in this qualitative research.

Suggested Citation

  • Alexandra Elena POȘTOACĂ & Dorian Laurențiu FLOREA & Dora MOROȘANU, 2015. "Qualitative Research Among Experts Regarding The Frequency Of Exposure," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 179-182, June.
    • Handle: RePEc:cmj:seapas:y:2015:i:8:p:179-182
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    More about this item

    Keywords

    Media; Media planning; Frequency of exposure; Media strategy; Media objectives;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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