Strategie di marketing e metodi quantitativi di valutazione economica del marchio
AbstractIn a society's managing core quantitative marketing has a central role. Specific use of mathematic techniques integrated with made-for softwares is a resource no manager can ignore before getting into strategic decisions concerning whatever field of a product's study or promotion. Managing to have objective informations on a brand's evaluation, client's response or marketing activity's feedback are now indisbensable matters in whatever businness campaign. Our aim in this work is to collect classic cases every manager has in its options for an economic brand's evalution correct and objective. We are going to see in detail: cases-study based on cost, on implementing future flows, those based on residual income and the differentials' one
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Bibliographic InfoPaper provided by Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano in its series Departmental Working Papers with number 2007-38.
Date of creation: 27 Oct 2007
Date of revision:
Marketing; Performance; Measurement;
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