Resumo: O consumidor de um bem durável tem uma expectativa face ao momento futuro, que é caracterizada pelo usufruto de uma inovação do produto introduzida através da publicidade experimentável, a qual contribui para a diminuição do preço dos bens duráveis no momento actual. A expectativa de substituir o bem durável pelo seu sucedâneo inovado, no futuro, faz com que a curva da procura de consumidores de maior nível de rendimento se torne mais inclinada, ao passo que aquela que diz respeito aos consumidores de menor nível de rendimento se torna menos inclinada. Abstract: The consumer by facing the future generates an expectation characterised by the utility of a product innovation introduced through trialable advertising, which at present length of time squeezes down the durable price. The willingness to replace the durable in the future, on the one hand, increases the slope of the high income consumer demand curve and, on the other hand, decreases the slope of the low income consumer demand curve.
Download Info
To our knowledge, this item is not available for
download. To find whether it is available, there are three
options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page
whether it is in fact available.
3. Perform a search for a similarly titled item that would be
available.
Publisher Info
Paper provided by EconWPA in its series Microeconomics with number
0303001.
Length: 25 pages Date of creation: 06 Mar 2003 Date of revision: Handle: RePEc:wpa:wuwpmi:0303001
Note: Type of Document - Tex/WordPerfect/Handwritten; prepared on IBM PC - PC-TEX/UNIX Sparc TeX; to print on HP/PostScript/Franciscan monk; pages: 25 ; figures: included/request from author/draw your own Contact details of provider: Web page: http://129.3.20.41
For technical questions regarding this item, or to correct its listing, contact: (EconWPA).