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The Influence of New Technologies on Tourism Consumption Behavior of the Millennials

Author

Listed:
  • Andreea Fortuna ?chiopu

    (Bucharest University of Economic Studies,)

  • Ana Mihaela Padurean

    (Bucharest University of Economic Studies,)

  • Madalina Lavinia ?ala

    (Bucharest University of Economic Studies,)

  • Ana-Maria Nica

    (Bucharest University of Economic Studies,)

Abstract

The advent of new technologies has generated a series of mutations in the dynamics and structure of production and consumption at both global and tourism destinations level, increasing competition manifested on the tourist market, prompting efforts (concerns) from tourism service providers to diversify their offer, on the one hand, and to understand and investigate the needs, changing requirements of consumers (tourists), on the other hand. Studies of international tourist flows indicate that Millennials, also named the Y Generation ? young people between 18 and 30 years old ? will be the most dynamic component of the tourism market in the next decade. This article aims to analyze how new technologies influence the tourism consumption behavior of the members of the Millennials generation in Romania. Thus, a quantitative research, a survey, was conducted based on a questionnaire that had as objective the identification of electronic equipment, the applications, the ICT sources used by young people in the stages of planning, booking and development of the journey. The hypotheses tested the link between the importance given to technological resources and the extent to which young tourists are willing to share travel experiences later. Results of the research led to the development of a set of suggestions for key players in the tourism market.

Suggested Citation

  • Andreea Fortuna ?chiopu & Ana Mihaela Padurean & Madalina Lavinia ?ala & Ana-Maria Nica, 2016. "The Influence of New Technologies on Tourism Consumption Behavior of the Millennials," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 829-829, November.
    • Handle: RePEc:aes:amfeco:v:s10:y:2016:i:18:p:829
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    References listed on IDEAS

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    1. Nicolae Lupu, 2016. "Contemporary Approaches and Challenges of Tourism Sustainability," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 740-740, November.
    2. Cristinel Vasiliu & Mihai Felea & Irina Albastroiu & Mihaela Dobrea, 2016. "Exploring Multi-Channel Shopping Behavior Towards It & C Products, Based on Business Students Opinions," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(41), pages 184-184, February.
    3. Álvaro Matias & Peter Nijkamp & Manuela Sarmento (ed.), 2013. "Quantitative Methods in Tourism Economics," Springer Books, Springer, edition 127, number 978-3-7908-2879-5, November.
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    Cited by:

    1. Giachino, Chiara & Pattanaro, Giulio & Bertoldi, Bernardo & Bollani, Luigi & Bonadonna, Alessandro, 2021. "Nature-based solutions and their potential to attract the young generations," Land Use Policy, Elsevier, vol. 101(C).
    2. Seojin Lee & Woojin Lee & Christine A. Vogt & Ying Zhang, 2021. "A comparative analysis of factors influencing millennial travellers’ intentions to use ride-hailing," Information Technology & Tourism, Springer, vol. 23(2), pages 133-157, June.

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    More about this item

    Keywords

    Millennials; generation Y; youth tourism; tourism consumption;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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