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Advertising and Quality: An Empirical Analysis

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Author Info

  • Moorthy, S.
  • Zhao, H.
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    Abstract

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    Bibliographic Info

    Paper provided by Rochester, Business - Marketing Science in its series Papers with number 95-04.

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    Length: 37 pages
    Date of creation: 1995
    Date of revision:
    Handle: RePEc:fth:robums:95-04

    Contact details of provider:
    Postal: UNIVERSITY OF ROCHESTER, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, ROCHESTER NEW YORK 14627 U.S.A
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    Web page: http://www.simon.rochester.edu/
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    Related research

    Keywords: PRODUCTS; QUALITY; ADVERTISING; PRICING;

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    Cited by:
    1. Ivan Pastine & Tuvana Pastine, 2000. "Coordination in Markets with Consumption Externalities : The Role of Advertising and Product Quality," Departmental Working Papers 0003, Bilkent University, Department of Economics.

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