Advertising and Quality: An Empirical Analysis
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Bibliographic InfoPaper provided by Rochester, Business - Marketing Science in its series Papers with number 95-04.
Length: 37 pages
Date of creation: 1995
Date of revision:
Contact details of provider:
Postal: UNIVERSITY OF ROCHESTER, WILLIAM E. SIMON GRADUATE SCHOOL OF BUSINESS ADMINISTRATION, ROCHESTER NEW YORK 14627 U.S.A
Web page: http://www.simon.rochester.edu/
More information through EDIRC
PRODUCTS; QUALITY; ADVERTISING; PRICING;
Find related papers by JEL classification:
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- L42 - Industrial Organization - - Antitrust Issues and Policies - - - Vertical Restraints; Resale Price Maintenance; Quantity Discounts
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
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- Ivan Pastine & Tuvana Pastine, 2000.
"Coordination in Markets with Consumption Externalities : The Role of Advertising and Product Quality,"
Departmental Working Papers
0003, Bilkent University, Department of Economics.
- Pastine, Ivan & Pastine, Tuvana, 2005. "Coordination in Markets with Consumption Externalities: The Role of Advertising and Product Quality," CEPR Discussion Papers 5152, C.E.P.R. Discussion Papers.
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