Interrelation between advertising efficiency and corporate sales
In: Proceedings of FIKUSZ '09
AbstractCompanies find it more and more critical to keep up with competition, responding to the every day challenges , forming competitive prices, answering the quickly changing demands of consumers and optimally using the possibilities of the short shelf life products. Companies do not consider it a real solution to increase efficiency via the reduction of costs for they practically have no reserves in this sphere. The solution may be a more effective and well-thought-out use of financial means, thus yielding more results in the sphere of marketing.
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This chapter was published in: László Áron Kóczy (ed.) Proceedings of FIKUSZ '09, , pages 99-108, 2009.
This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings of FIKUSZ '09 with number 99-108.
marketing; marketing-controlling; planning; advertisment efficiency;
Find related papers by JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Advertising
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