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Interrelation between advertising efficiency and corporate sales

In: Proceedings of FIKUSZ '09

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  • Ferenc KATONA

    ()
    (Budapest Tech, Keleti Károly Faculty of Economics)

Abstract

Companies find it more and more critical to keep up with competition, responding to the every day challenges , forming competitive prices, answering the quickly changing demands of consumers and optimally using the possibilities of the short shelf life products. Companies do not consider it a real solution to increase efficiency via the reduction of costs for they practically have no reserves in this sphere. The solution may be a more effective and well-thought-out use of financial means, thus yielding more results in the sphere of marketing.

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File URL: http://uni-obuda.hu/users/vecseya/RePEc/pkk/sfyr09/Katona_Ferenc.pdf
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Bibliographic Info

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This chapter was published in: László Áron Kóczy (ed.) Proceedings of FIKUSZ '09, , pages 99-108, 2009.

This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings of FIKUSZ '09 with number 99-108.

Handle: RePEc:pkk:sfyr09:99-108

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Keywords: marketing; marketing-controlling; planning; advertisment efficiency;

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