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Marketing the Business Online with Youtube: The Future is Now

Author

Listed:
  • TANASE, George Cosmin

Abstract

Developing a YouTube marketing strategy is similar to developing any marketing strategy. You need to focus on your customer (audience), your message, your products/services/brand, and the other elements of your marketing mix. Everything has to work together to bring your chosen message to your chosen customer, and generate the desired results. Beyond simple image, the YouTube videos need to carry the same or similar message that you use in your other advertising media. This message is critical to everything you do in your marketing efforts; it should grab your customers attention, tell them how you can solve their problem/meet their needs, and convince them that you offer the best of all available solutions.

Suggested Citation

  • TANASE, George Cosmin, 2015. "Marketing the Business Online with Youtube: The Future is Now," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 6(4), pages 26-29, December.
    • Handle: RePEc:rdc:journl:v:6:y:2015:i:4:p:26-29
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    More about this item

    Keywords

    Customer support mix; advertising; retail promotion; employee communication; recruiting; promotional videos; channel traffic; infomercial; viral;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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