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Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos

Author

Listed:
  • Jaime Baby Moreno
  • Juan Gonzalo Londoño Jaramillo
  • Lux Stella Cabrera Viveros
  • Hernán Lozano

Abstract

Se trata de presentar la etapa cualitativa de un procedimiento para determinar el ValorPercibido por el Cliente (VPC) de un producto industrial. El resultado de este estudio es ladeterminación de los atributos que los usuarios finales tienen en cuenta para seleccionar susproveedores. El examen se realizó sobre el producto “laminado doblecapa de polipropilenobiorientado (PPBO) metalizado, para empaque de alimentos”. El procedimiento que seaplicó constituye un ejemplo que puede repetirse, mutatis mutandis, para el caso decualquier producto/servicio. Value generation for customers of industrial products. Case study of metal double-layer polypropylene bioriented laminate to package food This article presents the qualitative stage of a procedure that aims to determine the Client Perceived Value (CPV) of an industrial product. The result of this study is the definition of the characteristics that final users take into account to select their suppliers. The evaluation was based on the product “metal double-layer polypropylene bioriented laminate to package food”. The applied procedure is an example that could be repeated, mutatis mutandis, for any kind of product or service.

Suggested Citation

  • Jaime Baby Moreno & Juan Gonzalo Londoño Jaramillo & Lux Stella Cabrera Viveros & Hernán Lozano, 2011. "Generadores de valor para clientes de productos industriales. Caso: laminado doblecapa de polipropileno biorientado (PPBO) metalizado, para empaque de alimentos," Revista Ad-Minister, Universidad EAFIT, February.
    • Handle: RePEc:col:000475:011782
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    More about this item

    Keywords

    Valor percibido por el cliente; producto industrial; análisis competitivo; Client Perceived Value; Industrial Product; Competitive Analysis.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other

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