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Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis

Author

Listed:
  • M. Emin YAÞAR

    (Bingol University)

  • Abdulvahap BAYDAÞ

    (Düzce University)

  • Þenol ÇELÝK

    (Bingol University)

Abstract

This study was conducted in order to identify the variables that determine the preferences of youth for buying new products. The research was conducted with a sample of 393 youth in the Bingol province of Turkey by using the convenience sampling method. Prior to the research, the exploratory factor analysis was conducted. The validity of the scale was tested, by applying the confirmatory factor analysis (CFA). As the result of the model showed good fit values. The most appropriate CFA method showing the relationship between the factors was determined by applying the modification process. As a result of exploratory factor analysis; five factors were determined as “product quality and comfort”, “emotional factor”, “product form factor”, “marketing communication factor” and “loyalty factor”. It was observed that the biggest factor affecting the participants of the survey for shopping is "need". It can be stated that quality and price have a significant effect on purchasing behavior. In addition, it can be stated that an important part of the participants consists of laggards.

Suggested Citation

  • M. Emin YAÞAR & Abdulvahap BAYDAÞ & Þenol ÇELÝK, 2020. "Determination of Factors Affecting the Preferences of Youth for Purchasing New Products: Application of Confirmatory Factor Analysis," Bingol University Journal of Economics and Administrative Sciences, Bingol University, Faculty of Economics and Administrative Sciences, vol. 4(1), pages 195-225, August.
    • Handle: RePEc:bgo:journl:v:4:y:2020:i:1:p:195-225repec/bgo/
    DOI: https://doi.org/10.33399/biibfad.743659
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    References listed on IDEAS

    as
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    2. Shahzad KHAN & Sobia ROHI, 2013. "Investigating the factors affecting youth brand choice for mobile phones purchase – a study of private universities students of Peshawar," Management & Marketing, Economic Publishing House, vol. 8(2), Summer.
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    4. Ebru Tümer Kabadayý & Ýnci Aygün, 2007. "Determinants Of Brand Loyalty And The Link Between Brand Loyalty And Price Tolerance," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 21(1+2), pages 21-35.
    5. Apri Wahyudi & John K. M. Kuwornu & Endro Gunawan & Avishek Datta & Loc T. Nguyen, 2019. "Factors Influencing the Frequency of Consumers’ Purchases of Locally-Produced Rice in Indonesia: A Poisson Regression Analysis," Agriculture, MDPI, vol. 9(6), pages 1-17, June.
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    More about this item

    Keywords

    New product; consumer purchasing behavior; confirmatory factoranalysis.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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