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The use of interactive training technologies in teaching academic disciplines for students of tourism specialities

Author

Listed:
  • Olena SUSHCHENKO

    (Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine)

  • Olena AKHMEDOVA

    (Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine)

  • Olena STRYZHAK

    (Simon Kuznets Kharkiv National University of Economics, Kharkiv, Ukraine)

Abstract

The article substantiates the expediency of using the interactive training technologies of teaching in the educational process for students of tourism specialities. The essence of interactive teaching methods has been analysed. The advantages and features of using the interactive methods in the educational process have been highlighted. In the context of the tourism specialists’ professional competences formation, a conceptual structure of the training including content blocks, methods of work, expected results have been developed. On the basis of the interactive teaching technologies, a training concerning the development of an advertising campaign for a tourism company has been developed. Taking into account the specifics of the tourism industry, the authors have suggested a step-by-step running of an advertising campaign of the tourism company. The article also highlights the advantages and disadvantages of advertising in tourism industry.

Suggested Citation

  • Olena SUSHCHENKO & Olena AKHMEDOVA & Olena STRYZHAK, 2021. "The use of interactive training technologies in teaching academic disciplines for students of tourism specialities," Access Journal, Access Press Publishing House, vol. 2(1), pages 28-39, January.
    • Handle: RePEc:aip:access:v:2:y:2021:i:1:p:28-39
    DOI: 10.46656/access.2021.2.1(3)
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    References listed on IDEAS

    as
    1. Talgat Uteubayev & Mariana Petrova & Irena Lyubenova, 2018. "Training Of Qualified Specialists In The Process Of Their Education In University: The Role Of The Public-Private Partnership," CBU International Conference Proceedings, ISE Research Institute, vol. 6(0), pages 491-495, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    tourism; tourism industry; interactive teaching methods; professional competence; advertising campaign; training;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z39 - Other Special Topics - - Tourism Economics - - - Other

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