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Particulars Of Promoting In The Social Media

Author

Listed:
  • Cristian, MOROZAN

    ("Constantin Brâncoveanu" University from Pitesti, Faculty of Administrative and Communication Sciences Braila)

  • Mihaela, ASANDEI

    ("Constantin Brâncoveanu" University from Pitesti, Faculty of Management-Marketing in the Economic Affairs Pitesti)

Abstract

The classical promotional media, especially the television, have been often criticized for the contradictory effects that they have on the consumers. Compared to those, the Internet and social networks that support them represent an interactive environment, because consumers have more time and space to evaluate the products compared with the traditional seconds or tens of seconds of the TV spots or the few printed lines in newspapers. The promotion on the web and social media have an important role in consumers' informing, by providing the data they need for the purchasing decision, by providing feedback from others etc. For example, in the discussion groups and social networking sites, such products/services and software news are discussed and carefully evaluated by a permanent feedback from users, their responses being made posted on the internet.

Suggested Citation

  • Cristian, MOROZAN & Mihaela, ASANDEI, 2014. "Particulars Of Promoting In The Social Media," Management Strategies Journal, Constantin Brancoveanu University, vol. 26(4), pages 711-717.
    • Handle: RePEc:brc:journl:v:26:y:2014:i:4:p:711-717
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    More about this item

    Keywords

    promoting; consumers; social media; network; internet.;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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