IDEAS home Printed from https://ideas.repec.org/a/ibf/gjbres/v2y2008i1p69-84.html
   My bibliography  Save this article

Factors Influencing Brand Loyalty In Professional Sports Fans

Author

Listed:
  • Yun-Tsan Lin
  • Chen-Hsien Lin

Abstract

Many researchers have provided comprehensive definitions for the term of brand loyalty and also examined the factors affecting brand loyalty with many empirical studies. But there is little research focusing on the brand loyalty of professional sports fans. The topic area about factors influencing brand loyalty in professional sports fans was identified because these fans bring significant financial benefits every year and stimulate economic growth in the United States. Although different conceptual models seek to explain brand loyalty, many factors influence customer brand loyalty. Different factors may influence brand loyalty in the sports industry as compared to other industries. The purpose of this review is to analyze critically theoretical and empirical literature about the factors influencing brand loyalty in professional sports fans, implications for brand management, and to identify areas of future scholarly inquiry. The forms of literature included in this review are periodicals, periodicals, periodical, books, non-periodical, doctoral dissertations, masters dissertations, and government documents. Most literature was retrieved from the ProQuest database. Types of scholarly literature included in the review are theoretical, empirical, critical and methodological inquiry. Only a little literature is explored in this area; more additional research is needed to explore the theme.

Suggested Citation

  • Yun-Tsan Lin & Chen-Hsien Lin, 2008. "Factors Influencing Brand Loyalty In Professional Sports Fans," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 2(1), pages 69-84.
    • Handle: RePEc:ibf:gjbres:v:2:y:2008:i:1:p:69-84
    as

    Download full text from publisher

    File URL: http://www.theibfr2.com/RePEc/ibf/gjbres/gjbr-v2n1-2008/GJBR-V2N1-2008-6.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kevin Celuch & Steven A. Taylor & Stephen Goodwin, 2004. "Understanding Insurance Salesperson Internet Information Management Intentions: A Test of Competing Models," Journal of Insurance Issues, Western Risk and Insurance Association, vol. 27(1), pages 22-40.
    2. Steven Greene, 2004. "Social Identity Theory and Party Identification," Social Science Quarterly, Southwestern Social Science Association, vol. 85(1), pages 136-153, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. E. Keith Smith & Adam Mayer, 2019. "Anomalous Anglophones? Contours of free market ideology, political polarization, and climate change attitudes in English-speaking countries, Western European and post-Communist states," Climatic Change, Springer, vol. 152(1), pages 17-34, January.
    2. Fung, Timothy K.F. & Choi, Doo Hun & Scheufele, Dietram A. & Shaw, Bret R., 2014. "Public opinion about biofuels: The interplay between party identification and risk/benefit perception," Energy Policy, Elsevier, vol. 73(C), pages 344-355.
    3. Alexa Bankert, 2022. "The Personality Origins of Positive and Negative Partisanship," Politics and Governance, Cogitatio Press, vol. 10(4), pages 299-310.
    4. Sanjit Dhami & Emma Manifold & Ali al-Nowaihi, 2018. "Prosociality, Political Identity, and Redistribution of Earned Income: Theory and Evidence," CESifo Working Paper Series 7256, CESifo.
    5. Sanjit Dhami & Emma Manifold & Ali al‐Nowaihi, 2021. "Identity and Redistribution: Theory and Evidence," Economica, London School of Economics and Political Science, vol. 88(350), pages 499-531, April.
    6. Sarah Frankel & Michelle Childs & Youn-Kyung Kim, 2021. "Alternative Hedonism: Its Relation to Tattoo Coverage and Community Type," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 13(1), pages 1-1, February.
    7. Milner, Mattie & Rice, Stephen & Rice, Connor, 2019. "Support for environmentally-friendly airports influenced by political affiliation and social identity," Technology in Society, Elsevier, vol. 59(C).
    8. Arikan, Mazhar & Kara, Mehmet & Masli, Adi & Xi, Yaoyi, 2023. "Political euphoria and corporate disclosures: An investigation of CEO partisan alignment with the president of the United States," Journal of Accounting and Economics, Elsevier, vol. 75(2).
    9. Tomer Blumkin & Volker Grossmann, 2004. "Ideological Polarization, Sticky Information, and Policy Reforms," CESifo Working Paper Series 1274, CESifo.
    10. Min, Jihye & Kim, Jiyoung & Yang, Kiseol, 2023. "CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    11. Holger Reinermann, 2022. "Party competition and the structuring of party preferences by the left-right dimension," Rationality and Society, , vol. 34(2), pages 185-217, May.
    12. Gabriele Prati & Elvira Cicognani & Davide Mazzoni, 2019. "Cross-border friendships and collective European identity: A longitudinal study," European Union Politics, , vol. 20(4), pages 649-669, December.
    13. Tomer Blumkin & Volker Grossmann, 2010. "May increased partisanship lead to convergence of parties’ policy platforms?," Public Choice, Springer, vol. 145(3), pages 547-569, December.
    14. Kristen D. Deppe & Frank J. Gonzalez & Jayme L. Neiman & Carly Jacobs & Jackson Pahlke & Kevin B. Smith & John R. Hibbing, 2015. "Reflective liberals and intuitive conservatives: A look at the Cognitive Reflection Test and ideology," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 10(4), pages 314-331, July.
    15. Jonathan Farrar & Dawn W. Massey & Errol Osecki & Linda Thorne, 2021. "The Association Between Vertical Equity and Presidential Voting Behavior and Taxpayers’ Compliance," Journal of Business Ethics, Springer, vol. 172(1), pages 101-114, August.
    16. Jiaqi Ge & Andrea Scalco & Tony Craig, 2022. "Social Influence and Meat-Eating Behaviour," Sustainability, MDPI, vol. 14(13), pages 1-23, June.
    17. repec:cup:judgdm:v:10:y:2015:i:4:p:314-331 is not listed on IDEAS
    18. A. Koivula & I. Kukkonen & J. Sivonen & P. Räsänen, 2020. "Is There Room for Ethical Consumers on the Finnish Political Spectrum?," Journal of Consumer Policy, Springer, vol. 43(2), pages 255-273, June.
    19. Junfan Yu & Saskia Klerk & Michael Hess, 2023. "The influence of cronyism on entrepreneurial resource acquisition," Asia Pacific Journal of Management, Springer, vol. 40(1), pages 121-150, March.
    20. Emily K. Vraga, 2015. "How Party Affiliation Conditions the Experience of Dissonance and Explains Polarization and Selective Exposure," Social Science Quarterly, Southwestern Social Science Association, vol. 96(2), pages 487-502, June.
    21. Abdullah Al-Moshaigeh & Denise Dickins & Julia L. Higgs, 2022. "The Influence of Political Regime on State-Level Disciplinary Actions of CPAs Sanctioned by the PCAOB," Journal of Business Ethics, Springer, vol. 176(2), pages 325-340, March.

    More about this item

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibf:gjbres:v:2:y:2008:i:1:p:69-84. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mercedes Jalbert (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.