Pester Power as a Diasporic Dilemma:A Study on the Expatriate Indians in Bahrain
AbstractWith the changes in the notion of family structure, movement from joint-family to nuclear family, children started acquiring unique stake in family decision making. It ranges from purchasing a semi-durable cloth to automobile, which have long durability. Sometimes their pattern of intervention is transformed into nagging, which is technically called pester power. This study explores the influencing role of children in consumer buying decisions focusing on the expatriate Indians in Bahrain.
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Bibliographic InfoPaper provided by University Library of Munich, Germany in its series MPRA Paper with number 24177.
Date of creation: Oct 2010
Date of revision:
Pester power; expatriate children; child’s role in consumption;
Find related papers by JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
This paper has been announced in the following NEP Reports:
- NEP-ALL-2010-12-18 (All new papers)
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