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Predictors Of M-Continuance Intention: Case Of Users In Bosnia And Herzegovina

Author

Listed:
  • Amra Grcic

    (International Burch University, Bosnia and Herzegovina)

  • Ensar Mekic

    (International Burch University, Bosnia and Herzegovina)

Abstract

Even though researchers are increasingly studying various aspects of m-commerce, few of them focused on factors of m-continuance intention. The main aim of this study is to investigate if consumer innovativeness and social influence are statistically significant predictors of m-continuance intention. Based on the recent literature, first order structural equation model was proposed and tested. The empirical data was obtained from a questionnaire of 241 m-commerce users in Sarajevo Canton. Once the data was collected, factory data analysis was conducted to assure validity and reliability through items' loadings and Cronbach's Alpha values. Furthermore, the scales were tested for convergent validity through partial least-square path modelling using Smart PLS 3 software. For confirmatory factor analysis purpose, individual evaluation of items, variables as well as model fit was made. The results indicated that the effects of consumer innovativeness and social influence on m-continuance intention were significant and positive. It is recommended for future research to investigate the effects of other potential predictors of m-continuance intention with the focus on a larger sample and wider geographical region.

Suggested Citation

  • Amra Grcic & Ensar Mekic, 2019. "Predictors Of M-Continuance Intention: Case Of Users In Bosnia And Herzegovina," Economic Review: Journal of Economics and Business, University of Tuzla, Faculty of Economics, vol. 17(2), pages 27-40, November.
    • Handle: RePEc:tuz:journl:v:17:y:2019:i:2:p:27-40
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    References listed on IDEAS

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    2. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    3. McLean, Graeme & Osei-Frimpong, Kofi & Al-Nabhani, Khalid & Marriott, Hannah, 2020. "Examining consumer attitudes towards retailers' m-commerce mobile applications – An initial adoption vs. continuous use perspective," Journal of Business Research, Elsevier, vol. 106(C), pages 139-157.
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    More about this item

    Keywords

    social influence; innovativeness; m-continuance intention;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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