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Brand and Identity as a Result of Banks' Activity in the Agricultural Sector

Author

Listed:
  • Tsvetelina Kabakchieva

    (Tsenov Academy of Economics, Svishtov, Bulgaria)

Abstract

The topic of the studied issues is determined by the increasing use of digital technologies in the agricultural sector in the financial field. The proper use of information is becoming one of the biggest challenges for the digital strategy of agricultural companies of this decade. The optimization of processes through digital transformation presupposes appropriate technology, as well as trained personnel in the field of the financial sector. Leading companies point to cloud-based services and interactive analysis of a huge set of real-time data as top priorities.

Suggested Citation

  • Tsvetelina Kabakchieva, 2021. "Brand and Identity as a Result of Banks' Activity in the Agricultural Sector," Izvestia Journal of the Union of Scientists - Varna. Economic Sciences Series, Union of Scientists - Varna, Economic Sciences Section, vol. 10(2), pages 80-88, August.
    • Handle: RePEc:vra:journl:v:10:y:2021:i:2:p:80-88
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    More about this item

    Keywords

    brand; financial institution; digital technologies; agricultural sector;
    All these keywords.

    JEL classification:

    • E58 - Macroeconomics and Monetary Economics - - Monetary Policy, Central Banking, and the Supply of Money and Credit - - - Central Banks and Their Policies
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness

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