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Credibility Of Websites Through Facets And Dimensions

Author

Listed:
  • Oana TUGULEA

    (University Alexandru-Ioan Cuza of Iasi, Romania)

  • Claudia STOIAN (BOBALCA)

    (University Alexandru-Ioan Cuza of Iasi, Romania)

Abstract

This study aims to investigate important aspects to concern on when building a commercial presentation website, in order to increase the credibility of the certain categories of a presentation website. Factor analysis was used in order to identify the dimensions of each category. The categories and resulted dimensions discussed were: “image” – with the following dimensions: Projected image, Specialist, Advert and Coherence, “relationship” – with the following dimensions: Bi-directional communication and Contact information, “product presentation” – with the following dimensions: In-depth description and Variety and “site functionality” – with the following dimensions: Usefulness, Official relationship, Complete communication, Exterior communication, Information format and References.

Suggested Citation

  • Oana TUGULEA & Claudia STOIAN (BOBALCA), 2017. "Credibility Of Websites Through Facets And Dimensions," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(1), pages 115-123, May.
    • Handle: RePEc:aio:manmar:v:xv:y:2017:i:1:p:115-123
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    References listed on IDEAS

    as
    1. Traci Hong, 2006. "The influence of structural and message features on Web site credibility," Journal of the American Society for Information Science and Technology, Association for Information Science & Technology, vol. 57(1), pages 114-127, January.
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    More about this item

    Keywords

    Internet; credibility; website; factor analysis;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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