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Underlying Motivations of Organic Food Purchase Intentions

Author

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  • V. Aslihan Nasir
  • Fahri Karakaya

Abstract

ABSTRACT There has been a great deal of increase in the production and consumption of organic foods. As a result, many researchers have attempted to explain the motivations and marketing issues dealing with the topic. Many of the previous studies provide conflicting results. With this in mind, we attempt to perform a comprehensive study of organic food consumption by examining the roles of a variety of factors on intention to purchase organic foods through a survey of consumers in a large metropolitan area in Europe by utilizing the scales developed in earlier studies. The results indicate that socially responsible consumption, health orientation, utilitarian, and hedonic consumption patterns are significant predictors of intention to purchase organic foods and consumption while controlling for demographical variables. In addition, environmental responsibility acts as a moderating factor in the relationship between socially responsible consumption behavior and intention to purchase. [JEL classifications: M30, M31, M48, Q56, Q57]

Suggested Citation

  • V. Aslihan Nasir & Fahri Karakaya, 2014. "Underlying Motivations of Organic Food Purchase Intentions," Agribusiness, John Wiley & Sons, Ltd., vol. 30(3), pages 290-308, June.
    • Handle: RePEc:wly:agribz:v:30:y:2014:i:3:p:290-308
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    File URL: http://hdl.handle.net/10.1002/agr.21363
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    Cited by:

    1. Dan-Cristian Dabija & Brandusa Mariana Bejan, 2018. "Green DIY store choice among socially responsible consumer generations," International Journal of Corporate Social Responsibility, Springer, vol. 3(1), pages 1-12, December.
    2. Matthew O. Gribble & Karen Bandeen-Roche & Mary A. Fox, 2015. "Determinants of Exposure to Fragranced Product Chemical Mixtures in a Sample of Twins," IJERPH, MDPI, vol. 12(2), pages 1-21, January.
    3. Yue Wu & Katalin Takács-György, 2022. "Comparison of Consuming Habits on Organic Food—Is It the Same? Hungary Versus China," Sustainability, MDPI, vol. 14(13), pages 1-19, June.
    4. Jürkenbeck, Kristin & Schleicher, Lara & Meyerding, Stephan G.H., 2019. "Marketing Potential for Biocyclic-Vegan-Products? A Qualitative, Explorative Study with Experts and Consumers," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 68(4), December.
    5. Megan E. Waldrop & Jill J. McCluskey & Ron C. Mittelhammer, 2017. "Products with multiple certifications: insights from the US wine market," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 44(4), pages 658-682.
    6. Kristin Jürkenbeck & Achim Spiller, 2020. "Consumers’ Evaluation of Stockfree-Organic Agriculture—A Segmentation Approach," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    7. Dahlin, Johannes & Nelles, Michael & Herbes, Carsten, 2017. "Biogas digestate management: Evaluating the attitudes and perceptions of German gardeners towards digestate-based soil amendments," Resources, Conservation & Recycling, Elsevier, vol. 118(C), pages 27-38.
    8. Xiang Wu & Bin Hu & Jie Xiong, 2020. "Understanding Heterogeneous Consumer Preferences in Chinese Milk Markets: A Latent Class Approach," Post-Print hal-02489646, HAL.
    9. BAGLIONE, Stephen L. & TUCCI, Louis A. & STANTON, John L., 2019. "Organic Food: Identifying Actionable Segments," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 9(1), pages 10-27, March.
    10. Waldrop, Megan & McCluskey, Jill, 2016. "Impact of Organic, Sustainable, and Biodynamic Wine Making Practices on Wine Prices," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235217, Agricultural and Applied Economics Association.
    11. Higuchi, Angie & Maehara, Rocío, 2021. "A factor-cluster analysis profile of consumers," Journal of Business Research, Elsevier, vol. 123(C), pages 70-78.
    12. Jelena Vapa-Tankosić & Svetlana Ignjatijević & Jelena Kiurski & Jovana Milenković & Irena Milojević, 2020. "Analysis of Consumers’ Willingness to Pay for Organic and Local Honey in Serbia," Sustainability, MDPI, vol. 12(11), pages 1-23, June.
    13. Defrancesco, Edi & Perito, Maria Angela & Bozzolan, Irene & Cei, Leonardo & Stefani, Gianluca, 2017. "Consumers’ Preferences for Health Related and Environmental Friendly Food Attributes of Italian Pasta," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2017(1), June.
    14. Birch, Dawn & Memery, Juliet & De Silva Kanakaratne, Maheshan, 2018. "The mindful consumer: Balancing egoistic and altruistic motivations to purchase local food," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 221-228.
    15. Chao-Chien Chen & Hsiu-Ping Yueh & Chaoyun Liang, 2016. "Strategic Management of Agribusiness: Determinants and Trends," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(4), pages 69-97.
    16. Yi Wang & Zhanguo Zhu & Feng Chu, 2017. "Organic vs. Non-Organic Food Products: Credence and Price Competition," Sustainability, MDPI, vol. 9(4), pages 1-23, April.
    17. Valentina Maria Merlino & Alessandro Sciullo & Giacomo Pettenati & Francesco Sottile & Cristiana Peano & Stefano Massaglia, 2022. "“Local Production”: What Do Consumers Think?," Sustainability, MDPI, vol. 14(6), pages 1-15, March.
    18. Yam B. Limbu & Christopher McKinley & P. Ganesan & Tianfu Wang & Junzhou Zhang, 2023. "Examining How and When Knowledge and Motivation Contribute to Organic Food Purchase Intention among Individuals with Chronic Diseases: Testing a Moderated Mediation Model," Sustainability, MDPI, vol. 15(19), pages 1-16, October.
    19. Chen, Bo & Saghaian, Sayed, 2017. "Does Consumers’ Preference for Organic Foods Affect Their Store Format Choices?," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252827, Southern Agricultural Economics Association.
    20. De Francesco, Edi & Perito, Maria Angela & Bozzolan, Irene & Stefani, Gianluca & Cei, Leonardo Cei, 2017. "Consumers’ preferences for private health-related and public environmentally friendly food attributes: New insights from an ABR approach," 2017 Sixth AIEAA Conference, June 15-16, Piacenza, Italy 261258, Italian Association of Agricultural and Applied Economics (AIEAA).
    21. Defrancesco, Edi & Perito, Maria Angela & Bozzolan, Irene & Cei, Leonardo & Stefani, Gianluca, 2017. "Consumers’ Preferences for Health Related and Environmental Friendly Food Attributes of Italian Pasta," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276913, International European Forum on System Dynamics and Innovation in Food Networks.
    22. Edi Defrancesco & Maria Angela Perito & Irene Bozzolan & Leonardo Cei & Gianluca Stefani, 2017. "Testing Consumers’ Preferences for Environmental Attributes of Pasta. Insights from an ABR Approach," Sustainability, MDPI, vol. 9(10), pages 1-13, September.
    23. Tatiana Drugova & Kynda R. Curtis & Sherzod B. Akhundjanov, 2020. "Are multiple labels on food products beneficial or simply ignored?," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(4), pages 411-427, December.
    24. Shahnaj Akter & Shahjahan Ali & Mária Fekete-Farkas & Csaba Fogarassy & Zoltán Lakner, 2023. "Why Organic Food? Factors Influence the Organic Food Purchase Intension in an Emerging Country (Study from Northern Part of Bangladesh)," Resources, MDPI, vol. 12(1), pages 1-19, January.

    More about this item

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M48 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Government Policy and Regulation
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth
    • Q57 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Ecological Economics

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