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Analysis Of The Effect Of Quality Components Of Web 2.0 Enabled E-Commerce Websites On Electronic Word-Of-Mouth Marketing (Ewom) And On Customer Loyalty

Author

Listed:
  • HARUN GUMUS

    (Manisa Celal Bayar University)

  • VEDAT BAL

    (Manisa Celal Bayar University)

Abstract

Electronic Word-of-Mouth Marketing (eWOM) has begun to play a more important role in customers’ purchasing decisions (Cheung and Thadani, 2012, Jones and Taylor, 2007). Previous studies reveal that eWOM increases the purchasing behavior of customers (Chevalier and Mayzlin, 2006). Nevertheless, despite its increasing importance, having limited literature on eWOM makes this subject attractive. Businesses want to bring customer behaviors under control by trying to give the meaning of eWOM messages. In this regard, businesses should observe the eWOM relationship by developing factors such as; aesthetics, content, orientability, system quality, information and content quality and service quality of websites. The aim of this study is to offer a model analyzing the relationship among the quality aspects of website, website loyalty and electronic word-of-mouth communication (eWOM) and to test this model

Suggested Citation

  • Harun Gumus & Vedat Bal, 2016. "Analysis Of The Effect Of Quality Components Of Web 2.0 Enabled E-Commerce Websites On Electronic Word-Of-Mouth Marketing (Ewom) And On Customer Loyalty," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 979-986, July.
    • Handle: RePEc:ora:journl:v:1:y:2016:i:1:p:979-986
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    File URL: http://anale.steconomiceuoradea.ro/volume/2016/n1/96.pdf
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    References listed on IDEAS

    as
    1. Gruen, Thomas W. & Osmonbekov, Talai & Czaplewski, Andrew J., 2006. "eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty," Journal of Business Research, Elsevier, vol. 59(4), pages 449-456, April.
    2. Herr, Paul M & Kardes, Frank R & Kim, John, 1991. "Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility-Diagnosticity Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(4), pages 454-462, March.
    3. Gupta, Pranjal & Harris, Judy, 2010. "How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1041-1049, September.
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    Cited by:

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    More about this item

    Keywords

    eWOM; Web 2.0; Website Quality; Customer Loyalty;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software

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