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The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature

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Listed:
  • Bilge Nur Öztürk

    (Alanya Alaaddin Keykubat Universitya, Turkey)

Abstract

Problems such as environmental pollution, the depletion of the ozone layer, the melting of glaciers due to global warming, the decline in clean resources and the extinction of some species have prompted people to consider the idea of a more sustainable world. In this process, humanity is going through a mental transformation and gaining some awareness. As emphasized in this study, all crises (accidents, fi res, outbreaks, etc.) experienced worldwide have been the driving forces for environmental transformations. Environmentalist movements emerging from this orientation have also found their place in the world of science and therefore in the marketing literature. From this point of view, the aim of this study is to explain the scientifi c publications inspired by the environmental transformations experienced chronologically and to reveal the part that is present in the marketing literature. In this study, it has been shown with which intensity environmental studies have been included in the marketing literature. In addition, it was determined which marketing journals were discussed intensely. This study points to potential academic fi elds of study. Finally, this study emphasizes that while trying to explain green consumer profi les, attention should be paid to macro factors (lifestyle, sociological variables, etc.) in addition to micro factors such as values and norms. National and corporate green policies can be more successful if handled in this context.

Suggested Citation

  • Bilge Nur Öztürk, 2021. "The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(12), pages 37-54.
    • Handle: RePEc:sgm:jmcbem:v:1:i:12:y:2021:p:37-54
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    References listed on IDEAS

    as
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    2. Jianming Wang & Richard C.M. Yam & Esther P.Y. Tang, 2013. "Ecologically conscious behaviour of urban Chinese consumers: the implications to public policy in China," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 56(7), pages 982-1001, September.
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    4. Diamantopoulos, Adamantios & Schlegelmilch, Bodo B. & Sinkovics, Rudolf R. & Bohlen, Greg M., 2003. "Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation," Journal of Business Research, Elsevier, vol. 56(6), pages 465-480, June.
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    More about this item

    Keywords

    environmental studies; green marketing; sustainability; green consumption;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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