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Overview of current trends in mobile commerce: global perspectives

Author

Listed:
  • Mária Oleárová

    (University of Presov, Prešov, Slovak Republic)

  • Radovan Bačík

    (University of Presov, Prešov, Slovak Republic)

  • Richard Fedorko

    (University of Presov, Prešov, Slovak Republic)

Abstract

The ever-increasing global interest in mobile commerce signals the urgent need to deepen knowledge on consumer behavior and preferences. A better understanding of the interests and values of the mobile user is crucial for the successful management and development of mobile shopping channels. Using the secondary data collected from reports of research companies and statistical portals, the paper aims at describe the state of mobile commerce and its development trends around the world. Following the analysis of secondary data, the paper we deal with the possibilities of optimizing business strategies in the field of m-commerce.

Suggested Citation

  • Mária Oleárová & Radovan Bačík & Richard Fedorko, 2021. "Overview of current trends in mobile commerce: global perspectives," Marketing Science & Inspirations, Comenius University in Bratislava, Faculty of Management, vol. 16(4), pages 2-9.
    • Handle: RePEc:cub:journm:v:16:y:2021:i:4:p:2-9
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    More about this item

    Keywords

    mobile commerce; mobile devices; online shopping; conversion rate;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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