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Protectia datelor personale in cercetarile de marketing online

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Carmen Balan () (School of Marketing, Academy of Economic Studies)

Additional information is available for the following registered author(s):

Abstract

Protectia datelor personale reprezinta unul dintre cele mai actuale subiecte din domeniul cercetarilor de marketing, in general, si cel al cercetarilor in mediul online, in special. Principalele aspecte la care se refera articolul sunt urmatoarele: evolutia pe plan international a cercetarilor de marketing online, prevederile Directivei 95/46/EC a Parlamentului si Consiliului European, prevederile referitoare la protectia datelor personale, din varianta revizuita a codului ICC/ESOMAR, propusa in anul 2007, recomandarile ESOMAR privind declaratiile referitoare la politica de confidentialitate, in cazul cercetarilor online si elementele specifice ale politicii de confidentialitate dependente de metoda de esantionare. Sunt subliniate drepturile respondentilor in privinta protectiei datelor personale si obligatiile organizatiilor implicate in cercetarile de marketing online, de a asigura confidentialitatea si siguranta prelucrarii datelor personale.

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File URL: http://www.edumark.ase.ro/RePEc/rmko/4/3.pdf
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Publisher Info
Article provided by Academy of Economic Studies, School of Marketing in its journal Revista de Marketing Online (Journal of Online Marketing).

Volume (Year): 1 (2007)
Issue (Month): 4 (October)
Pages: 14-26
Download reference. The following formats are available: HTML, plain text, BibTeX, RIS (EndNote), ReDIF
Handle: RePEc:ase:journl:v:1:y:2007:i:4:p:14-26

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Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: date personale protectie confidentialitate cercetari online ESOMAR personal data protection privacy online research

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General

Statistics
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This page was last updated on 2008-11-20.

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