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Consumer behavior using multiple channels: a review

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  • Paula Rodríguez–Torrico
  • Sonia San–Martín
  • Rebeca San José Cabezudo

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Suggested Citation

  • Paula Rodríguez–Torrico & Sonia San–Martín & Rebeca San José Cabezudo, 2020. "Consumer behavior using multiple channels: a review," DOCFRADIS Working Papers 2002, Catedra Fundación Ramón Areces de Distribución Comercial, revised Jul 2020.
    • Handle: RePEc:ovr:docfra:2002
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    File URL: http://www.catedrafundacionarecesdcuniovi.es/docs_trabajo/79t5b_DOCFRADIS_2020_2002.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    Channel; Multichannel; Cross-channel; Omnichannel; Consumer behavior.;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

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