Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research
AbstractThe mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading habits and the effectiveness of print advertising; the impact of advertising on sales. The paper presents various devices that may be used in order to collect data relative to the above mentioned aspects.
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Bibliographic InfoPaper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1008.
Length: 6 pages
Date of creation: May 2006
Date of revision: May 2007
Publication status: Published in the "Marketing si comunicare in afaceri" Conference, May 2006.
Note: Full text available only in Romanian.
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Web page: http://www.edumark.ase.ro
marketing research; observation; devices;
Find related papers by JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other
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