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Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research

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Author Info

  • Carmen Balan

    () (School of Marketing, Academy of Economic Studies)

Abstract

The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading habits and the effectiveness of print advertising; the impact of advertising on sales. The paper presents various devices that may be used in order to collect data relative to the above mentioned aspects.

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File URL: http://www.edumark.ase.ro/RePEc/pdf/cb3.pdf
File Function: Latest version, 2007
Download Restriction: no

Bibliographic Info

Paper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1008.

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Length: 6 pages
Date of creation: May 2006
Date of revision: May 2007
Publication status: Published in the "Marketing si comunicare in afaceri" Conference, May 2006.
Handle: RePEc:ase:wpaper:1008

Note: Full text available only in Romanian.
Contact details of provider:
Web page: http://www.edumark.ase.ro

Related research

Keywords: marketing research; observation; devices;

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