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Utilizarea observarii bazate pe echipamente in cercetarile de marketing / Mechanical observation in marketing research

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Author Info
Carmen Balan () (School of Marketing, Academy of Economic Studies)

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Abstract

The mechanical observation provides researchers with valuable information relative to aspects such as: the intensity of the flows of persons/objects; characteristics of the individual or group behavior; individual emotions; intensity of preference; physiological reactions; media audience; reading habits and the effectiveness of print advertising; the impact of advertising on sales. The paper presents various devices that may be used in order to collect data relative to the above mentioned aspects.

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File URL: http://www.edumark.ase.ro/RePEc/pdf/cb3.pdf
File Format: application/pdf
File Function: Latest version, 2007
Download Restriction: no

Publisher Info
Paper provided by Academy of Economic Studies, School of Marketing in its series working papers with number 1008.

Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Length: 6 pages
Date of creation: May 2006
Date of revision: May 2007
Publication status: Published in the "Marketing si comunicare in afaceri" Conference, May 2006.
Handle: RePEc:ase:wpaper:1008

Note: Full text available only in Romanian.
Contact details of provider:
Web page: http://www.edumark.ase.ro

For technical questions regarding this item, or to correct its listing, contact: (Mihai Orzan).

Related research
Keywords: marketing research; observation; devices;

Find related papers by JEL classification:
M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
M31 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Marketing
M39 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - Other

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This page was last updated on 2009-11-25.

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