Maria Ioncica () (Academy of Economic Studies) Eva-Cristina Petrescu () (School of Marketing, Academy of Economic Studies) Diana Ioncica (Academy of Economic Studies)
Abstract
Dezvoltarea in ritmuri accelerate a comertului mondial cu servicii, indeosebi dupa anii 70 ai secolului trecut, a determinat sporirea preocuparilor teoreticienilor si practicienilor in marketing de a elabora strategii noi sau de a adapta strategiile existente pentru a amplifica efectele benefice, la nivel economic si social ale tranzactiilor internationale. In ultimele decenii s-au produs mutatii importante in structura schimburilor internationale imateriale, mai ales in sensul sporirii grupei de servicii, in special in domeniul telecomunicatiilor, serviciilor financiare, asigurarilor, serviciilor culturale si consultant. Fenomenul de globalizare si liberalizare a comertului international cu servicii ofera unele oportunitati pentru firmele din tarile mai putin dezvoltate de a castiga de pe urma amplificarii comertului invizibil. In acest context, studiul nostru prezinta cateva alternative strategice de patrundere si dezvoltare a afacerilor pe piata mondiala a serviciilor.
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Find related papers by JEL classification: M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
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