Advanced Search
MyIDEAS: Login to save this article or follow this journal

Internet Marketing Usage by Small Indian Entrepreneurs:An Exploratory Study of Punjab

Contents:

Author Info

  • Raj Kumar Gautam

    (Punjabi University Regional Center,Punjab, India.)

Registered author(s):

    Abstract

    Information technology tools such as internet and web marketing plays a significant role in expansion of marketing operations. The paper aims at to examine the awareness level, advantages associated with internet marketing and internet marketing problems faced by the small entrepreneurs of Punjab. A number of statements indicating the advantages and problems associated with internet marketing have been developed and the respondents were asked to express their level of agreement/disagreement with these statements on five-point Likert scale. Kruskal-Wallis test has been applied to know the significant differences among the respondents relating to different industries, age and turnover groups with respect to these statements. The test has been applied at assumed p-value =0.05. The statements with less than 0.05 p-value are considered significant and those with p-value more than the assumed value are considered to be insignificant. The findings reveals that units relating to bicycle and bicycle parts and leather and leather products are not using internet for the purpose of marketing. It has also been found that majority of the units consider that internet marketing is advantageous to them.

    Download Info

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
    File URL: http://www.econjournals.com/index.php/irmm/article/download/101/83
    Download Restriction: no

    File URL: http://www.econjournals.com/index.php/irmm/article/view/101/83
    Download Restriction: no

    Bibliographic Info

    Article provided by Econjournals in its journal International Review of Management and Marketing.

    Volume (Year): 2 (2012)
    Issue (Month): 1 ()
    Pages: 43-51

    as in new window
    Handle: RePEc:eco:journ3:2012-02-4

    Contact details of provider:
    Web page: http://www.econjournals.com

    Related research

    Keywords: Internet marketing; Small entrepreneurs; Information technology; Viral Marketing;

    Find related papers by JEL classification:

    References

    No references listed on IDEAS
    You can help add them by filling out this form.

    Citations

    Lists

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    Statistics

    Access and download statistics

    Corrections

    When requesting a correction, please mention this item's handle: RePEc:eco:journ3:2012-02-4. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ilhan Ozturk).

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.