IDEAS home Printed from https://ideas.repec.org/a/nwe/eajour/y2016i1p71-82.html
   My bibliography  Save this article

Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?

Author

Listed:
  • Hristo Katrandjiev

    (University of National and World Economy, Sofia, Bulgaria)

Abstract

The present paper aims to analyze the inception, development and link between the terms eco-marketing, green marketing and sustainable marketing. The research encompasses scientific research papers treating marketing’s influence on the environment, as well as theoretic publications on the topic. The research topic is the evolution of marketing thinking from the point of view of marketing influences on the ecological balance on the earth. This paper is an attempt to prove the assumption that the ecological evolution of marketing has gone through four stages: (1) embryonic stage (pre-1974); (2) ecological marketing (1975-1989); (3) "green" marketing (1990-2000); (4) sustainable marketing (post-2000)

Suggested Citation

  • Hristo Katrandjiev, 2016. "Ecological Marketing, Green Marketing, Sustainable Marketing: Synonyms or an Evolution of Ideas?," Economic Alternatives, University of National and World Economy, Sofia, Bulgaria, issue 1, pages 71-82, March.
  • Handle: RePEc:nwe:eajour:y:2016:i:1:p:71-82
    as

    Download full text from publisher

    File URL: http://www.unwe.bg/uploads/Alternatives/Katrandjiev_br1_2016-7.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Cravens, David W., 1974. "Marketing management in an era of shortages," Business Horizons, Elsevier, vol. 17(1), pages 79-85, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jasman Tuyon & Okey Peter Onyia & Aidi Ahmi & Chia-Hsing Huang, 2023. "Sustainable financial services: reflection and future perspectives," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 28(4), pages 664-690, December.
    2. OLISE Moses C & EKEH Angela Raluchukwu & OJIAKU Obinna Christian, 2023. "Sustainable Marketing Practices and Patronage Behavior of iPhone 13 Smart Phone," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(5), pages 1473-1482, May.
    3. Youtang Zhang & Hagos Mesfin Berhe, 2022. "The Impact of Green Investment and Green Marketing on Business Performance: The Mediation Role of Corporate Social Responsibility in Ethiopia’s Chinese Textile Companies," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    4. Fontes Eva & Moreira António C. & Carlos Vera, 2021. "The influence of ecological concern on green purchase behavior," Management & Marketing, Sciendo, vol. 16(3), pages 246-267, September.
    5. Vilkaite-Vaitone Neringa & Skackauskiene Ilona, 2019. "Green marketing orientation: evolution, conceptualization and potential benefits," Open Economics, De Gruyter, vol. 2(1), pages 53-62, January.
    6. Peter Ansu-Mensah, 2021. "Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ang, Swee Hoon, 2001. "Crisis marketing: a comparison across economic scenarios," International Business Review, Elsevier, vol. 10(3), pages 263-284, June.
    2. Gázquez-Abad, Juan Carlos & Martínez-López, Francisco J. & Esteban-Millat, Irene, 2017. "The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 340-348.

    More about this item

    Keywords

    marketing evolution; ecological marketing; green marketing; sustainable marketing;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:nwe:eajour:y:2016:i:1:p:71-82. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Vanya Lazarova (email available below). General contact details of provider: https://edirc.repec.org/data/unweebg.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.