Modern concept on the consumer choice as a rational behavior, encouraged by means of sales promotion techniques
Abstract
his is a brief theoretical survey of the available promotion tools and their application in the contemporary trade business. The application of such tools is a priority for the corporate business and is of increasing importance for the growing number of business formats and sites. The trade techniques are used mainly as a discriminative factor for some trade marks and products in case of minor price differences.Download Info
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Bibliographic Info
Article provided by Bulgarian Academy of Sciences - Economic Research Institute in its journal Economic Thought.
Volume (Year): (2010)
Issue (Month): 1 ()
Pages: 101-116
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Related research
Keywords:Find related papers by JEL classification:
- D21 - Microeconomics - - Production and Organizations - - - Firm Behavior: Theory
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
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