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Is The Addiction To The Online Social Media, Of Some Individuals, Affecting The Business Environment?

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  • FUCIU Mircea

    (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)

Abstract

The internet and social media have changed the way individuals interact with each other and at the same time, it has changed the way the companies communicate with the individuals that may or may not be their customers. But at the same time, the Internet and especially the intensive usage of social media platforms has its own drawbacks, of which one is the addiction to social media and to the Internet in general. The current paper, is a brief literature review and is aiming to bring light on the issue of the Internet and social media addiction, we are presenting the concepts of addiction in general and the aspects shown before, in general and in the context of the business environment. We are showing that the addiction to the social media platforms can influence the business environment in certain conditions. The article is presenting the main characteristics of social media addiction, we are bringing forth a brief profile of users that are addicted to social media, we are underlining three dimensions of excessive social media use for employees at the workplace, while also pointing out several aspects related to consumer social media usage and social media advertising in the context of social media addiction.

Suggested Citation

  • FUCIU Mircea, 2019. "Is The Addiction To The Online Social Media, Of Some Individuals, Affecting The Business Environment?," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 71(2), pages 53-64, September.
    • Handle: RePEc:blg:reveco:v:71:y:2019:i:2:p:53-64
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/71204fuciu.pdf
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    References listed on IDEAS

    as
    1. Longstreet, Phil & Brooks, Stoney, 2017. "Life satisfaction: A key to managing internet & social media addiction," Technology in Society, Elsevier, vol. 50(C), pages 73-77.
    2. Tulu, Daniel Tadesse, 2017. "Should online social Medias (OSMs) be banned at work? The impact of social Medias on employee productivity in Ambo University, a case study," Research in International Business and Finance, Elsevier, vol. 42(C), pages 1096-1102.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    social media; addiction; internet; business environment; workplace;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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