Marketing Concept as a Tool for Development of Tourism in Kosovo
AbstractApplication of marketing in tourism, creates a clearer view into the actual state of development of tourism offers and the effects in tourism, especially emphasizing the elements of the marketing, such as promotion and distribution of tourist products The purpose of using marketing concept in tourisms activity is to stimulate and to help the development of tourism in Kosovo. Without successful functioning of marketing in today's surrounds and world's global business, tourism and the other business branches, would be convicted in failure. Although, the activity of tourism has a seasonal character, marketing concept with its tools will use advantages of the existing well-known tourism products, and then by its opportunities it will enable a better use of tourism capacities. With this given framework of research, marketing in tourism as one intensive economic activity within national tourism industry, has a distinct economic function in a country in which the Tourist product is being developed.
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Bibliographic InfoArticle provided by ASERS Publishing in its journal Journal of Environmental Management and Tourism.
Volume (Year): I (2010)
Issue (Month): 1 (June)
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Web page: http://www.asers.eu/journals/jemt.html
marketing concept; tourisms product; promotion; distribution; price; globalization; develop and competition;
Other versions of this item:
- Ukaj, Fatos, 2010. "Marketing Concept as a Tool for Development of Tourism in Kosovo," MPRA Paper 21720, University Library of Munich, Germany.
- M3 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising
- M30 - Business Administration and Business Economics; Marketing; Accounting - - Marketing and Advertising - - - General
- L84 - Industrial Organization - - Industry Studies: Services - - - Personal, Professional, and Business Services
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