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Measuring Business Related Ethicality Globally: Cultural Emic Or Etic?

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  • Mary Margaret Rogers
  • Robert A. Peterson
  • Gerald Albaum

Abstract

When conducting or evaluating cross-cultural/cross-national research studies a critical question must be asked about the measurements: are they culturally an emic or etic? That is, is the research methodology culturally bound or culture free? The research described in this paper shows how etic and emic properties may be explored by using the Ethicality Scale developed by Albaum and Peterson (2006) and demonstrates that it is at best an imposed etic scale. In doing so, this research confirms Adler’s (1991) view that similarity across cultures should be proven rather than assumed. It also raises questions about the frequent assumption of implied or imposed etic validity in cross cultural/cross-national research.

Suggested Citation

  • Mary Margaret Rogers & Robert A. Peterson & Gerald Albaum, 2013. "Measuring Business Related Ethicality Globally: Cultural Emic Or Etic?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 6(1), pages 1-14.
    • Handle: RePEc:ibf:ijmmre:v:6:y:2013:i:1:p:1-14
    as

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    References listed on IDEAS

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    More about this item

    Keywords

    Equivalency; Ethics; Ethicality Scale; Emic vs. Etic; Cross-cultural Research;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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